Silicon Valley Watcher (New Rules Communications)

2016
December
02,
2016
| 03:19 PM America/Los_Angeles
The Silicon Valley firm that helped Al Gore create a movement to curb climate change introduces strategy team to help leaders spark and sustain change. Guest post by Chris Knight In 2012, Nancy Duarte and Patti Sanchez set out to write a book to help...
Read more
February
16,
2016
| 01:26 PM America/Los_Angeles
From right: Michael Kanellos, (standing) SanDisk; Scott Lowe, Activision; Stephanie Losee, Politico; moderator Henk Campher Allison+ Partners.The Holmes Report's Innovation Summit in San Francisco featured a panel of former journalists, now engaged o...
Read more
2015
March
13,
2015
| 08:13 AM America/Los_Angeles
 In this Guest Post, PR industry veteran Mike Maney makes a strong case for embargoes. I work with embargoes because publishing a press release before its time is not a scoop. If I'm smart enough, I can come up with an original and exclusive angle on...
Read more
February
17,
2015
| 05:36 PM America/Los_Angeles
Paul Holmes (center) gives an award to Inner Circle Labs in early 2014.Paul Holmes of the Holmes Report, writes that, "The importance of defining public relations has never been greater than it is today."That’s because as various communications disci...
Read more
January
26,
2015
| 01:30 PM America/Los_Angeles
 Edelman, the world's largest public relations firm, has named outsider Kelly Schwager, General Manager, Silicon Valley. She replaces Maria Admundson, who was promoted to global chair of the Technology group. Schwager was the CMO and Senior VP at Str...
Read more
January
15,
2015
| 05:15 PM America/Los_Angeles
Diana Bradley at PR Week reports that Edelman, the world's largest privately owned PR firm, has appointed senior executive Trish Smith (above) to a new senior position: "Diversity and Inclusion MD."Smith's appointment is part of the agency's plans to...
Read more
2010
October
15,
2010
| 12:51 PM America/Los_Angeles
I've been writing a lot about how every company is a media company and Intel is one of those companies that understands this idea very well. Intel has put together an editorial team that seeks to use the best journalistic practices to publish high qu...
Read more
October
12,
2010
| 02:56 PM America/Los_Angeles
This looks like an interesting development:Shannon Latta EVP at Horn Group writes: Today we announced our very own iPhone app, live in the iTunes App Store. We think we're the first agency like ours to design a mobile app like this -- that combines a...
Read more
September
27,
2010
| 11:22 AM America/Los_Angeles
I've been fascinated with Jon Iwata ever since he was appointed head of IBM's Corporate Communications and Marketing. It's highly unusual for one person to hold both positions and it could mark the beginning of a new trend.As a senior VP of Marketing...
Read more
March
24,
2010
| 01:26 PM America/Los_Angeles
I went to Swagapalooza Tuesday eve, and ran into some friends, Nick Aster, publisher of the Eco site Triple Pundit, Robert Scoble, Renee Blodgett, and Shannon Clark.The premise of Swagapalooza is to invite 85 bloggers to hear five minute pitches from...
Read more
2009
April
26,
2009
| 11:14 PM America/Los_Angeles
On the eve of the NewComm Forum in San Francisco I've been thinking about how our new media technologies are being used, and the unique two-way nature of our communications.Internet 1.0 meant we could publish to any computer screen be it mainframe or...
Read more
April
20,
2009
| 11:04 AM America/Los_Angeles
SVW is one of the sponsors of the NewComm Forum, April 27 to 29 in San Francisco. NewComm is one of my favorite conferences of the year. I'm very pleased to be asked again to speak at the conference, my fifth time (...how quickly time flies.)The conf...
Read more
2008
June
26,
2008
| 08:48 PM America/Los_Angeles
I was at an evening reception Thursday and someone I know walked up holding his Flip video camera up to his eye and I put my hand up to shield my face. He said why are you doing that? I said I didn't want to be filmed right now."Why are you upset?" h...
Read more
March
26,
2008
| 11:15 AM America/Los_Angeles
How should big brands manage their online reputation? Certainly not the Wells Fargo way...Even though Wells Fargo has a blog page "Join the conversation" it doesn't.Last April I had a really bad experience with Wells Fargo and wrote about it. Within ...
Read more
March
05,
2008
| 05:20 PM America/Los_Angeles
. . . IABC Takes Over New/Social Media Release Leadership   It was just over two years ago that I penned my infamous "Die! Press Release! Die! Die! Die" post/rant. I wondered why the press/news release did not have any hyperlinks, did not tag/l...
Read more
January
20,
2008
| 12:44 AM America/Los_Angeles
Evolving the news release with microformats...When I wrote Die! Press release! Die! Die! Die! nearly two years ago, it got a lot of attention and a lot of work has gone into creating a more modern news release that includes much of the media technol...
Read more
2007
November
11,
2007
| 07:57 PM America/Los_Angeles
Ever since Chris Anderson, the powerful editor-in-chief of Wired magazine's recent momentary lapse in self-composure, in which he publicly blacklisted several hundred PR people for sending him bad pitches, the PR industry has gone into a frenzy of se...
Read more
October
24,
2007
| 02:51 AM America/Los_Angeles
Over the past couple of weeks I've written a few posts that were intended to remind the PR industry that significant changes are underway in their sector, a point of view that wasn't warmly received.My recent post "Wiley E Coyote: Traditional PR is r...
Read more
October
22,
2007
| 02:51 AM America/Los_Angeles
[This is response to a discussion in the comments section related to my recent post: Social Media Releases are Moving in a Bad Direction - Questionable Ethics in Masquerading as "News" ]I think lots of people can distinguish content as promotional, a...
Read more
October
22,
2007
| 05:42 PM America/Los_Angeles
Since Google News, Yahoo News, and other online news aggregators sometimes have trouble distinguishing news journalism from news releases from corporations or their surrogate PR firms, then the ethical thing to do is to mark all company releases: "No...
Read more
October
17,
2007
| 01:01 PM America/Los_Angeles
Brian Solis from FutureWorks PR and and Todd Defren from Shift Communications have collaborated on a post called: " The Future of the Social Media Release is in Your Hands."They have both been strong supporters of my call for a different type of pres...
Read more
October
16,
2007
| 01:16 PM America/Los_Angeles
Every company, large and small, needs to rise above the white noise of the mediasphere and get its message out--and collect the messages about it and it's space.Now that we have these two-way media technologies such as blogs, wikis, and RSS, and the ...
Read more
October
15,
2007
| 09:56 AM America/Los_Angeles
Josh Hallett has joined Voce Communications, which is quite a coup for this Palo Alto PR firm. Voce is one of my favorite Silicon Valley PR firms because they really understand new media/social media and are building a great team of leaders in this a...
Read more
October
03,
2007
| 10:30 PM America/Los_Angeles
[I recently received an email from a reader in reference to my infamous post: "Die! Press Release! Die! Die! Die!"]By Harry ZaneI am retired from a career that began in journalism, turned to PR, then to marketing, and finally to consulting. And I agr...
Read more
September
28,
2007
| 02:29 PM America/Los_Angeles
Todd Defren from Shift Communications dropped me a note to point out that my Die! Press Release! Die! Die! Die! post is on the front page of TechMeme. That was written in February 2006. But the date doesn't really matter. I've noticed that happen wit...
Read more
September
21,
2007
| 10:48 AM America/Los_Angeles
Social media and IT . . .If you missed my panel on social media at Intel Developer Forum, you can watch it here. You can find out how Intel has been using blogs and wikis. It is always interesting to see how a very large and established company such ...
Read more
August
01,
2007
| 11:02 PM America/Los_Angeles
The most fascinating aspect of being a journalist blogger is observing what I call the trajectory of ideas. How publishing a post can reach just six people, who will see it as significant and respond. Yet a year later, or two, the same post will res...
Read more
July
26,
2007
| 09:26 PM America/Los_Angeles
I've been thinking about journalist sources. I know some of mine are among my FaceBook and LinkedIn friends. Could that become a problem in the future?What if I write about Apple and Steve Jobs thinks it has been leaked and sacks a friend who works a...
Read more
July
24,
2007
| 11:02 PM America/Los_Angeles
By Tom ForemskiStrumpette, the popular blog site for the PR industry, has laid down a gauntlet, inviting the top 50 executives of the world's top PR firms to confront the changing nature of the PR world.This is an interesting issue, one that seems to...
Read more
July
24,
2007
| 03:09 PM America/Los_Angeles
By Tom ForemskiWith all the disruption that is going on in the mainstream media industry, where is the disruption in the mainstream public relations industry? PR companies and corporate communications teams are still going about their business in the...
Read more