08:15 AM

Edelman Announces Its First Senior Diversity Exec - Trish Smith

Trisch Smith

Diana Bradley at PR Week reports that Edelman, the world's largest privately owned PR firm, has appointed senior executive Trish Smith (above) to a new senior position: "Diversity and Inclusion MD."

Smith's appointment is part of the agency's plans to establish a diversity and inclusion leadership team. The group will be comprised of about 10 staffers who will set goals and develop strategies for improving diversity within Edelman's workforce and culture, said Smith.

She reports to Edelman US COO Julianna Richter.

Smith will be very busy:


Smith will partner with HR as well as leaders across offices and practices to guide Edelman's organizational strategy and approach to diversity and inclusion. She will also manage diversity training, recruitment, and engagement within the firm.

Smith said:

"There is value in ensuring greater diversity within our workforce because it drives innovation and thinking, which helps us develop better campaigns and creates greater business success." 

Edelman is also looking to build internal communities that reflect the diversity of its workforce.

Smith's focus will be divided between her diversity work and her current work. She still keeps her old job:

Smith previously served as EVP and group head, providing counsel to clients on multicultural issues and engagement, which she will continue to do.