Edelman, the world's largest public relations firm, has named outsider Kelly Schwager, General Manager, Silicon Valley. She replaces Maria Admundson, who was promoted to global chair of the Technology group. 

Schwager was the CMO and Senior VP at Streetline, a startup specializing in connecting cars with parking spaces. She also worked at Silicon Valley companies SAP, Symantec, Veritas, and Cunningham Communications.