The Trajectory of Ideas in the MediaSphere . . . and Dredging Up the Past
The most fascinating aspect of being a journalist blogger is observing what I call the trajectory of ideas. How publishing a post can reach just six people, who will see it as significant and respond. Yet a year later, or two, the same post will resurface yet this time seems relevant to 600 or 60,000 people, who will comment on it, or respond to it, and discuss it further.
I love to watch this happen and that's why I generally never ping my colleagues in the media about a post (which is not the way things are usually done...) because I want to see what the organic effect of the mediasphere produces.
Sometimes this is frustrating. There are times when I feel I have discussed an important issue yet hardly anyone seems to notice, 2 people will say that it was great. Yet other times my posts seem to hit a chord I didn't realize was there and the uptake is surprising.
There are several posts recently which seem to have resurfaced. One is my classic: Die! Press Release! Die! Die! Die! A late night rant about putting links into press releases, which is now revolutionizing the PR industry, believe it or not(!) leading to what is also known as the "social media release."
A more recent example is a post about a bad experience with Wells Fargo Bank. I wrote a second and third post, hoping to get a response from the bank, I even started linking to sites that reported shady Wells Fargo practices. Nothing. I even found a page on Wells Fargo's site "Welcome to the conversation" promoting their blogs.
I wrote that I have a conversation here that I would love it to join. I pointed out that I will get over my rant, but the search engines will continue to dredge it up time and time again.
Why didn't Wells Fargo leave a comment, right there next to the rant, offering an apology and a free toaster :-), or just an apology so that its view is represented each time the search engines dredge up my complaint.
Nothing from Wells Fargo. But I do get comments and emails every few weeks from people who have had bad experiences with Wells Fargo and they found me through the search engines.
. . .
Wells Fargo Case Study: From Crisis Meeting To Conversation
From Wells Fargo: Blogs are interactive online forums that allow us to communicate and share ideas with our readers. We're here to start a conversation with you. Wells Fargo Blogs Join The Conversation I have a conversation I'd like to...
Posted by Tom Foremski on April 28, 2007 2:37 AM
I used to be impressed by Wells Fargo, professional and with great service. My local bank manager even used to call and invite me to barbecues. That was when I had money in various accounts. He never calls anymore, now...
Posted by Tom Foremski on April 23, 2007 3:27 PM