Silicon Valley Watcher (PRWatch)

2015
September
10,
2015
| 04:08 PM America/Los_Angeles
PRWeek’s Lindsay Stein reports that Finn Partners has acquired Horn Group for an undisclosed sum to boost its tech practice.After more than two decades in the business, Horn said she started thinking about selling, and Finn Partners was attractive be...
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2014
November
18,
2014
| 02:12 PM America/Los_Angeles
Updated: December 1 — PRWeek named Weber Shandwick a Best Place To Work 2014 - Large Agency, for the second year in a row.I've been spending a lot of time in San Francisco's North Beach neighborhood, working with teams on Weber Shandwick's Mediaco ve...
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November
13,
2014
| 07:31 PM America/Los_Angeles
Nathalie Tadena at the Wall Street Journal reports on Weber Shandwick's partnership with Niche, an aggregator of more than 5,000 "social media celebrities." Among the social media celebs in Niche's network with the biggest reach are Nash Grier, a tee...
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November
05,
2014
| 07:19 PM America/Los_Angeles
It might not seem surprising to my readers that I'm working on a project with Mediaco, a Weber Shandwick business that advertises, "We Help Every Company Become A Media Company." Helping companies be great media companies is a noble calling these day...
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October
07,
2014
| 06:22 PM America/Los_Angeles
Richard Edelman (center) at a Churchill Club event in February 2013.Richard Edelman, CEO of Edelman, the world's largest privately held PR firm, recently wrote about his "Decade of Blogging." His first post was September 29, just 10 days after my fir...
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October
07,
2014
| 03:08 PM America/Los_Angeles
Sam Whitmore of Sam Whitmore Media Survey, at The Palace Hotel in San Francisco.Jack Odwyer reports that Bulldog Reporter, a service for PR agencies, has closed after 35 years in business. That's a shame because I've taken part in many Bulldog Report...
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October
02,
2014
| 09:39 PM America/Los_Angeles
By Andrew Barnett, partner and head of the SEO practice at digital marketing and public relations firm Elasticity. Organizational structures are notoriously rigid, often lacking the agility and flexibility to respond to changing market forces. Over t...
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August
12,
2014
| 03:00 PM America/Los_Angeles
Luca Penati (above), a former senior executive at Ogilvy has joined Weber Shandwick as General Manager of its San Francisco and Silicon Valley offices. He spent 9 years at Ogilvy, mostly as Global Managing Director of Ogilvy's technology practice. Mo...
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July
10,
2014
| 12:17 PM America/Los_Angeles
All the evidence gathered from PRWeek's investigations over the past month points to a couple of crucial conclusions...Danny Rogers, Editor-in-Chief of PRWeek spells out the future in his recent column: The death of PR agencies -- as we know themAtte...
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June
17,
2014
| 09:24 AM America/Los_Angeles
I'm looking forward to speaking at FutureComms14 conference in London Wednesday (tomorrow). It's a brand new conference organized by Mynewsdesk, a Norwegian media technologies company that provides companies with a digital newsroom.The wonderful Deir...
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June
12,
2014
| 03:11 PM America/Los_Angeles
I'm setting off to London and Warsaw (above) and will be back in early July. Next week on June 18 I will be speaking at FutureComms14 in London, a brand new conference organized by Mynewsdesk, a Swedish media technologies startup.  It was n...
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May
30,
2014
| 12:54 PM America/Los_Angeles
Above, Search Engine Land shows traffic plunge for Businesswire for certain search terms.Google's latest algorithm update, Panda 4.0 appears to be punishing sites that host and distribute press releases, by demoting them in its search rankings report...
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April
03,
2014
| 03:01 PM America/Los_Angeles
The first Hubbies awards (winners above) were presented in San Francisco earlier this week recognizing breakthrough digital creative work. It is organized by a new publication The Hub, a sister publication to PR Week.Steve Barrett, (below, right) Edi...
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March
27,
2014
| 03:04 PM America/Los_Angeles
When I first introduced the concept of every company is a media company in 2005 there were very few people that understood what this meant. Today it's an accepted fact and it's why there's a massive surge in what's called content marketing.With so fe...
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March
26,
2014
| 08:17 PM America/Los_Angeles
Richard Edelman (right) with Steve Barrett, Editor-in-Chief of PR Week, at a Churchill Club event in 2013.Can PR companies “Show Up Differently” as Richard Edelman, CEO of Edelman, the world’s largest privately held PR firm, wrote in his New Year’s r...
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March
21,
2014
| 12:17 PM America/Los_Angeles
The media industry has been dragged kicking and screaming into the modern world and forced to adopt new media technologies and drastically overhaul its operations.The successful new media model is a combination of three components: professional media...
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March
19,
2014
| 04:28 PM America/Los_Angeles
The recent SF Creators Salon focused on the topic of trust and content marketing and as usual, it was a lively evening hosted at InPowered’s community space in San Francisco.I Interviewed the two  founders, the brothers Peyman Nilforoush and Pirouz N...
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January
30,
2014
| 11:46 AM America/Los_Angeles
David Matahai, Director of Marketing Communications at Hyundai.Holmes Report conferences are rapidly becoming my favorite conferences and last week’s Innovation Summit in San Francisco was excellent — and not just because I won a top 25 Innovator awa...
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January
13,
2014
| 02:47 PM America/Los_Angeles
Richard Edelman (right) with Steve Barrett, Editor-in-Chief of PR Week, at a Churchill Club event in 2013.The advertising industry is going through big changes and that means opportunities for PR firms to compete for large marketing budgets normally ...
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January
07,
2014
| 11:38 AM America/Los_Angeles
I hate blowing my own horn but I’d like to thank The Holmes Report for recognizing my work and naming me one of the top 25 innovators of 2013. Aarti Shah wrote:For having the foresight to see that every company is a media company even before the cont...
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2013
December
13,
2013
| 01:19 PM America/Los_Angeles
Earlier this year Google began filtering email newsletters into a separate folder in user's inboxes. The move was explained as a way to help users organize their mail but in reality it was aimed at hampering Google's competitors: other marketers and ...
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December
05,
2013
| 06:48 PM America/Los_Angeles
Big or small, the Facebook strategy for most brands has been to collect as many "likes" as possible. Facebook is now planning to monetize that strategy by charging companies for newsfeed distribution.For much of this year Facebook has been gradually ...
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November
26,
2013
| 03:57 PM America/Los_Angeles
Thanks Bill Sledzik! It’s interesting to see that others sometimes agree with me :)From Ragan: Coca-Cola digital chief: ‘Kill the press release’...
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August
16,
2013
| 01:30 PM America/Los_Angeles
Promotional email has long been an effective way of delivering opt-in commercial messages and many marketers have rediscovered this method after experimenting with advertising, social media campaigns, and other novel forms of online marketing.However...
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August
09,
2013
| 11:39 AM America/Los_Angeles
Lot's of great discussion around my recent posts about Google and PR.[Did Google just kill PR agencies?]Sam Cooke: "It's been a long, a long time coming. But I know a change is going to come, oh yes it will."I've long warned that PR companies would b...
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August
08,
2013
| 03:50 PM America/Los_Angeles
Google has updated its webmaster rules on the use of links and keywords in press releases and it doesn't look good for PR agencies and their current suite of services. The details on the changes are here: Link schemes - Webmaster Tools HelpAny links ...
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August
08,
2013
| 12:01 PM America/Los_Angeles
A warning to PR agencies, Google is in the business of promotions and it doesn't like competitors! Google recently updated its webmaster guidelines: Watch your keywords and don't use them for manipulating your client's site's rank or your client's si...
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February
12,
2013
| 10:48 PM America/Los_Angeles
From left: Peter Burrows, Eric Brown, Mary Dent, Richard Edelman, Jeffrey Pfeffer.Richard Edelman, the head of the world's largest privately held PR firm, said that the Edelman Trust Barometer, an annual global survey of 31,000 people, revealed a lac...
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February
12,
2013
| 02:05 PM America/Los_Angeles
 Edelman PR sponsored a debate on "Trust" Monday evening at the Computer History Museum. Richard Edelman, CEO of Edelman PR discussed some of the findings of the 2013 Edelman Trust Barometer global survey. Here are some extracts. A full report is com...
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2012
December
06,
2012
| 10:50 PM America/Los_Angeles
Ryan Holiday, writing for the New York Observer, has discovered something very important about the media industry today:The widespread belief is that the media has "reach." Trust me, they don't. Not anymore. It's become almost pathetic.It hit me the ...
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