Silicon Valley Watcher (Every Company is a Media Company)

2019
February
09,
2019
| 03:17 AM America/Los_Angeles
                        I'm a huge fan of Joe Rogan because he is the only mainstream interviewer that can attract so many different people, across spectrums in politics, science, cosmology, archeology. There a...
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2017
June
01,
2017
| 07:18 PM America/Los_Angeles
There's no good news for media companies in the latest Internet Trends report from VC firm Kleiner Perkins Caufield & Byers as Google and Facebook share an astounding 85% of all new Internet advertising.Last year it was 74% — an acceleration that dem...
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April
27,
2017
| 06:49 PM America/Los_Angeles
The average job tenure of the Chief Marketing Officer (CMO) continues to decline and is now less than half that of the CEO’s average of 7.2 years. It’s tough being a CMO in today’s fractured media landscape and its ephemeral social media trends — rep...
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January
26,
2017
| 04:50 PM America/Los_Angeles
The issue of fake news is extremely serious and it requires immediate attention.  Its proliferation will undermine trust in everything. Everything will look fake. Including the truth. Without reliable and trusted information: ...
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January
24,
2017
| 04:32 PM America/Los_Angeles
The Fake News epidemic is a direct result of our continued failure to create a stable business model around professional news media. We seem to have forgotten that the news media sector continues to be in turmoil. Take a look at a few of the h...
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2016
November
03,
2016
| 03:41 PM America/Los_Angeles
Journalism’s uncertain futureThis book looks interesting- Journalism’s Lost Generation: The Un-Doing of U.S. Newspaper Newsrooms by Scott Reinardy, a journalism professor at the University of Kansas.Deron Lee at CJR, writesWhen Scott Reinardy began s...
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November
02,
2016
| 04:00 PM America/Los_Angeles
The disruption in the media industry is far from over as the transformation to a digital business model continues to challenge large newspaper groups according to recent financial reports. Gannett and The New York Times Company are among compa...
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April
28,
2016
| 04:03 PM America/Los_Angeles
From left: Vivian Schiller, Christina Farr, Charlene Li, Stephanie Losee. Social media platforms Facebook, Medium, LinkedIn, Twitter, Apple are competing for traditional media publishers to use them as distribution platforms and in some case...
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February
16,
2016
| 01:26 PM America/Los_Angeles
From right: Michael Kanellos, (standing) SanDisk; Scott Lowe, Activision; Stephanie Losee, Politico; moderator Henk Campher Allison+ Partners.The Holmes Report's Innovation Summit in San Francisco featured a panel of former journalists, now engaged o...
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January
08,
2016
| 03:37 PM America/Los_Angeles
I feel very honored to be ranked #4 by LinkedIn as one of the "top 10 media writers of the year" in the debut of its "Top Voices of the year" list that named 80 writers across eight industry sectors.I also feel a little uncomfortable about drawing at...
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2015
August
11,
2015
| 08:54 PM America/Los_Angeles
I'll be speaking Wednesday afternoon at PR Summit in San Francisco on the topic "Every company is a media company." I coined that term nearly a decade ago. Now every company is exploring what it means to be a media company because it has to, it has n...
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May
25,
2015
| 05:51 PM America/Los_Angeles
Loren Maxwell revisits the strange world of "Brand Journalism" and content marketing in his recent post: Traditional Journalists, Brand Journalists Divided In Controversy Over Brand Journalism2010 marks the beginning of the Content Marketing Institut...
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May
10,
2015
| 07:21 AM America/Los_Angeles
I pursued a job at Delphix for a simple reason. It is awesome. I rarely use that word and when I do, it is in its awe-inspiring original meaning.When I first met Jedidiah Yueh, the 40 year old CEO and founder of Delphix, more than two years ago, I wa...
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May
10,
2015
| 05:34 PM America/Los_Angeles
Just over ten years ago I jumped from one of the best jobs in my profession, Technology Correspondent at the Financial Times, into the curious world of "blogging."I had no idea what I was doing, how I would make rent or what "blogging" was, and how i...
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May
08,
2015
| 10:55 AM America/Los_Angeles
[Please note: My new day job is Editorial Communications Manager at Delphix, a fast growing IT startup based in Menlo Park, in the heart of Silicon Valley.]Delphix this week named two key additions to its executive team as it prepares for an IPO.- St...
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March
05,
2015
| 05:09 PM America/Los_Angeles
Travis Kalanick, CEO of Uber has had lots of publicity, much of it bad (above with Mike Butcher at Crunchies Awards in February 2015).Chief Executive Officers (CEOs) are coming under increasing pressure to "engage" with the media and the public as me...
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2014
August
12,
2014
| 03:00 PM America/Los_Angeles
Luca Penati (above), a former senior executive at Ogilvy has joined Weber Shandwick as General Manager of its San Francisco and Silicon Valley offices. He spent 9 years at Ogilvy, mostly as Global Managing Director of Ogilvy's technology practice. Mo...
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July
23,
2014
| 08:14 PM America/Los_Angeles
In one of the largest studies of people's attitudes towards native advertising, 62% said that it didn't help to enhance the reputation of news sites, but brands were seen to benefit from appearing on highly trusted media sites.The study shows that me...
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July
08,
2014
| 11:02 AM America/Los_Angeles
David Matahai, Director of Marketing Communications at Hyundai. Every company is a media company because it has to be, because the traditional media outlets no longer have the means, or pageviews to help tell the stories of companies, and thei...
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June
17,
2014
| 09:24 AM America/Los_Angeles
I'm looking forward to speaking at FutureComms14 conference in London Wednesday (tomorrow). It's a brand new conference organized by Mynewsdesk, a Norwegian media technologies company that provides companies with a digital newsroom.The wonderful Deir...
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June
12,
2014
| 03:11 PM America/Los_Angeles
I'm setting off to London and Warsaw (above) and will be back in early July. Next week on June 18 I will be speaking at FutureComms14 in London, a brand new conference organized by Mynewsdesk, a Swedish media technologies startup.  It was n...
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June
05,
2014
| 05:32 PM America/Los_Angeles
There's a huge quality mismatch between content created for SEO purposes, and human edited content. With an explosion of content marketing — it is vital to understand the difference.Every company is a media company and now every company wants content...
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April
23,
2014
| 12:17 PM America/Los_Angeles
I recently met with Shawn Riegsecker, the CEO and founder of Centro, a large ad network and technology company based in Chicago. It's doing extremely well but there's been shockingly little coverage of the company -- even in Chicago. Centro has been ...
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March
27,
2014
| 03:04 PM America/Los_Angeles
When I first introduced the concept of every company is a media company in 2005 there were very few people that understood what this meant. Today it's an accepted fact and it's why there's a massive surge in what's called content marketing.With so fe...
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March
11,
2014
| 09:05 AM America/Los_Angeles
We know that every company is a media company and therefore every company needs to create content. But trust in media content has to be earned and there is but one way: constant publishing of consistently high quality media content spread out over ti...
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March
11,
2014
| 08:56 AM America/Los_Angeles
The BBC recently asked permission to use this story as a case study for an upcoming programme, Silicon Valley Watcher's discovery of the identity of LonelyGirl15.At the end of the summer of 2006 we had the biggest story in the US: Silicon Valley Watc...
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January
07,
2014
| 11:38 AM America/Los_Angeles
I hate blowing my own horn but I’d like to thank The Holmes Report for recognizing my work and naming me one of the top 25 innovators of 2013. Aarti Shah wrote:For having the foresight to see that every company is a media company even before the cont...
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2013
July
19,
2013
| 11:18 AM America/Los_Angeles
Building the World's Largest Ship (in 76 seconds) from Maersk Line. Thanks go to Jeremiah Owyang at Altimeter Group, for pointing me to this excellent article by Jonathan Wichmann, Head of Social at Maersk, the Danish shipping giant.He advises: "Hire...
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June
24,
2013
| 06:01 PM America/Los_Angeles
OpenText, based in Waterloo, Ontario, is betting that CIOs will want to reduce their organization's use of cloud-based services and bring them in-house because it will eliminate complexity, risk, and cost.The company specializes in enterprise informa...
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May
14,
2013
| 04:07 AM America/Los_Angeles
Above, I spoke at Burson-Marsteller's spectacular London offices.I've been a lot of talking since arriving in London last week and Amsterdam this week on the subject of "every company is a media company" and what happens next.I'll have a fuller repor...
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