What's Next When Every Company Is A Media Company? MaaS Media...
I'll be speaking Wednesday afternoon at PR Summit in San Francisco on the topic "Every company is a media company."
I coined that term nearly a decade ago. Now every company is exploring what it means to be a media company because it has to, it has no choice.
Ten years on, I'll now tell you what is next in this exciting, but badly misunderstood trend that is tearing up the media industry and reorganizing companies and industries.
Every company is a media company but media companies don't write about themselves all day long. Media companies provide a service, companies have to discover how to produce Media as a Service (MaaS) otherwise it is self-serving.
MaaS media is the best media. Find out more Wednesday afternoon at my Master Class session.