Silicon Valley Watcher (Social Media)

2017
April
27,
2017
| 06:49 PM America/Los_Angeles
The average job tenure of the Chief Marketing Officer (CMO) continues to decline and is now less than half that of the CEO’s average of 7.2 years. It’s tough being a CMO in today’s fractured media landscape and its ephemeral social media trends — rep...
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2015
July
28,
2015
| 05:25 PM America/Los_Angeles
Twitter is cleaning up in the Tenderloin. Twitter's second quarter financial loss was smaller than Wall Street estimates but it also reported a large slowdown in the number of users and shares slid about 6% in after-market trading.It reported its slo...
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2013
September
12,
2013
| 02:51 PM America/Los_Angeles
I had no idea this was happening but Mitzi Szereto drew my attention to this:Facebook Cull Harming the Harmless | Errant Ramblings: Mitzi Szereto's WeblogFacebook is culling any user profile from their site whom they do not consider to be of the “hum...
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August
02,
2013
| 01:30 PM America/Los_Angeles
Chris Heuer and Giovanni Rodriguez.I was there in 2006, on Chris Heuer and Kristie Wells's back porch when they first began discussing Social Media Club. Then Chris went on a giant global trek, like a Johnny Appleseed, setting up local Social Media C...
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February
06,
2013
| 12:53 PM America/Los_Angeles
Watch Silicon Valley on PBS. See more from American Experience.The superb American Experience documentary series on PBS finally cast its focus on Silicon Valley yesterday evening in an 82 minute program largely focused on the founders of Fairchild Se...
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2012
June
15,
2012
| 09:48 AM America/Los_Angeles
Facebook seems to have succeeded somewhat, in holding back widespread concerns about the effectiveness of its advertising platform with a recent paid-for study by comScore, in the wake of GM's announcement that its Facebook ad campaigns don't pay.Tha...
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May
31,
2012
| 06:14 PM America/Los_Angeles
Matthew Buckland, editor of Memeburn, argues that the focus on Facebook's [$FB] share price collapse, is a distraction from the many positive factors that will shape its future. He owns shares in Facebook.In confusing times like these, when there is ...
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March
07,
2012
| 06:40 PM America/Los_Angeles
Facebook has added 25 banks to its IPO offering — a massive expansion from the original six banks named. It allows the banks offer Facebook stock to their clients in special deals and spreads a lot of favors among the Wall Street investment community...
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February
28,
2012
| 06:37 PM America/Los_Angeles
As more and more services focus on the arbitrage of consumer-to-consumer transactions and rentals, the problem of trusting a stranger becomes a significant drag on success.Airbnb, the rent-out-your-home service had a very bad and very public problem ...
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February
21,
2012
| 05:33 PM America/Los_Angeles
Surely Microsoft's Skype should be counted as a social network. It fulfills many of the same functions that Facebook, Twitter, LinkedIn, etc.You can set a status 'mood' message, you can text message, use it as a group chat system, you can share files...
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February
21,
2012
| 02:49 PM America/Los_Angeles
My recent article about the true size of social media platforms has prompted a lot of people to examine how many real people are followers or friends, and there has been some interesting additional data made available.Social media agency Umpf release...
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February
14,
2012
| 04:59 PM America/Los_Angeles
The numbers of users reported by Facebook, Twitter, Google, and many other sites, are closely watched. They reveal trends in adoption and they are one of the few public metrics available to analysts trying to assign value to companies preparing an in...
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January
27,
2012
| 09:51 AM America/Los_Angeles
This study of time spent on Facebook by 425 College students is depressing:MediaPost - Facebook Correlated with Low Self EsteemThe study, titled “‘They Are Happier and Having Better Lives than I Am’: The Impact of Using Facebook on Perceptions of Oth...
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2011
December
09,
2011
| 01:51 PM America/Los_Angeles
Mark Zuckerberg is everywhere: Interviews on prime time US and foreign TV; features in leading newspapers and magazines -- it's one almighty PR push: Facebook is prepping for an IPO. The reason for the publicity blitz is that once Facebook files for...
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December
06,
2011
| 12:09 PM America/Los_Angeles
Social media was once lauded as an antidote to the gatekeepers of mass media, an army of citizen journalists would take on the dominant powers that shape ideas and influence consumers.That didn't happen. And while citizen journalists in the form of b...
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September
06,
2011
| 07:57 PM America/Los_Angeles
Here's an interesting infographic about "Trust and the Corporation" from Edelman's Trust Barometer survey published earlier this year.Edelman Barometer Trend: Corporations And Social Responsibility - SVW...
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August
16,
2011
| 07:19 PM America/Los_Angeles
Somewhat lost in Monday's news because of Google's acquisition of Motorola, Buddy Media, a New York startup raised $54 million at a $500 million valuation.Buddy Media helps corporations set up and run their presence on a wide range of social networks...
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August
12,
2011
| 01:10 PM America/Los_Angeles
(My favorite photo of Kristie and Chris at a fancy dress party.)Thursday evening I was at a dinner celebrating five years of Social Media Club. I was at the inception, the back porch of Chris Heuer and Kristie Well's San Francisco apartment when they...
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August
09,
2011
| 12:18 PM America/Los_Angeles
Google's insistence that people use their real names on Google Plus goes against its official policy of refusing to comply with South Korea's Real-Name verification law.The Korean law forces web sites with more than 100,000 visitors per day to force ...
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August
01,
2011
| 10:34 AM America/Los_Angeles
There's a gold rush going on as legions of self-proclaimed experts are working with corporations to help them monetize the potential riches in exploiting social media.I look at the links and articles that social media "experts" are sharing all day lo...
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July
07,
2011
| 04:09 PM America/Los_Angeles
Today's news of the demise of The News of the World newspaper was both shocking and exhilarating: that a 168 year old Sunday newspaper with more than 200 staff, selling almost 3 million copies a week, can be closed so suddenly is without precedence.T...
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June
30,
2011
| 11:32 AM America/Los_Angeles
A reader writes:Hi, my name is"Hani Hourani" a typical Arabic name which is apparently not good enough for Facebook.Today I tried to log-in to my Facebook account and I couldn't because according to Facebook I am using an "Inauthentic Name."They want...
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April
07,
2011
| 11:00 AM America/Los_Angeles
(Photo shows a meeting of the seminal Homebrew Computing Club - credit: Computer History Museum.)Earlier this week I pointed out how "social media" has changed from its original promise of challenging the established order of mass media. Where are th...
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March
16,
2011
| 09:40 AM America/Los_Angeles
Te latest research from the Society for New Communications Research (SNCR) shows that business professionals are increasingly drawn to thought leadership in online communities.The research was conducted by SCNR fellows Don Bulmer (SAP), Vanessa DiMau...
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February
07,
2011
| 09:07 PM America/Los_Angeles
(Cathy Brooks Tweets while listening to Brian Solis (standing) Susan Etlinger, Tim O'Reilly and Jodee Rich.)I popped into PeopleBrowsr's SF event which featured a panel moderated by Brian Solis and featuring Tim O'Reilly, Susan Etlinger from Altimete...
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2010
September
10,
2010
| 12:22 PM America/Los_Angeles
Last night Seesmic introduced the new version of its desktop version and also celebrated more than 40 plugins. This makes Seesmic into a powerful media platform for aggregation and distribution across many media channels.Manage Your Major Social Netw...
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September
07,
2010
| 03:03 AM America/Los_Angeles
Guest post by Don Bulmer and Vanessa DiMauroWe are pleased to announce the launch of the 2nd annual New Symbiosis of Professional Networks research study. Vanessa DiMauro, CEO, Leader Networks and I are leading this research as part of our 2010 Fello...
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August
05,
2010
| 01:38 PM America/Los_Angeles
I'm a big fan of Bernardo Huberman, director of HP Labs' Social Computing Lab, and the work of his team. HP has been applying rigorous scientific practices to the study of social media and it has a gold mine of research open to the public.It is worth...
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August
05,
2010
| 11:52 AM America/Los_Angeles
Wildfire, a British PR firm, examined the social media activities of 50 of the fastest growing UK tech brands and found very little that was "social." More than 90% were on two or more social networks but only a minority engaged online: they ignored ...
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July
30,
2010
| 12:20 PM America/Los_Angeles
(Via Sue Ellen Schaming and Richard Greenfield)What a great quote from Jeff Bezos talking to Charlie Rose:""Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a p...
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