Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

Fabrik Expands Into Premium Drive Business, Buys G-Technology

Posted by Tom Foremski - January 15, 2008

Fabrik, the online and offline data storage company, Tuesday said it acquired G-Technology as part of a strategy to expand into numerous vertical markets. The financial terms of the cash and stock deal were not disclosed. Mike Cordano CEO Fabrik

G-Tech produces high-end hard drives and the acquisition takes Fabrik into the video production and editing community, specifically producers using Apple Computer's Final Cut editing suite. G-Tech drives can cost twice as much as those for consumer markets but come with higher reliability and also data recovery services.

The G-Tech drives are specifically designed to work with Final Cut editing and production processes and support high data streaming speeds.

Mike Cordano, the CEO of Fabrik said that the G-Tech brand will be maintained and that this premium line of hard drives should generate between $50m to $100m in revenue annually.

"G-Tech is a very strong brand and in a key vertical. We now have brands in the consumer and SMB sectors. Our plan is to expand into other vertical," said Mr Cordano.

Another key vertical in Fabrik's sights is drives for high-definition digital movie production which requires massive amounts of digital storage for the raw digital footage.

At Macworld in San Francisco, G-Tech announced a 1TB G-Raid and 500GB G-drive mini for mobile video production.

In February 2007 Fabrik acquired SimpleTech, a consumer hard drive company for $43m.
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Please see SVW:

Fabrik Intros Unlimited Backup for $5 and a Pro Family of Drives

Fabrik's Innovative Web 2.0 Business Model: Media Storage in the Cloud or on Your Desk

Web 2.0 heads offline: Fabrik acquires much larger SimpleTech group in $43m cash deal

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