Web 2.0 on the Ropes. . . Kleiner Perkins Halts Investments
By Tom Foremski - November 4, 2007
Whenever I meet with VCs lately I've noticed they have a growing distaste for Web 2.0 startups. The "Web 2.0" term, in connection with a startup, and as a collection of concepts, is very tired in this community.
For example, Kleiner Perkins Caufield & Byers, Silicon Valley's leading VC firm, has stopped investing in Web 2.0 startups.
"We have absolutely no interest in funding Web 2.0 companies," says Randy Komisar, a partner at Kleiner Perkins. He mentioned this during an after dinner conversation last week. He said he had recently told John Battelle, one of the organizers of the rapidly growing Web 2.0 Summit conference, that the term no longer had the same positive cachet it once had. In the VC community it clearly has a negative one.
For the organizers of the Web 2.0 conference, that must be a tough thing to hear, since it comes from one of the country's top VC investment firms. Mr Battelle, CMP, and O'Reilly Media, have created a highly popular and lucrative conference. They have even taken legal action to prevent others from profiting from the term "Web 2.0" and they have plans to expand their franchise to larger audiences.
I didn't get a chance to ask Mr Komisar when his firm stopped funding Web 2.0 companies. But we did talk earlier in the evening about some of the fundamental changes he is seeing in Internet trends. [I wrote about part of it here: "Aggregate Knowledge . . ."
It won't be just Kleiner Perkins that has lost interest in Web 2.0 companies. The firm is one of the trend setters in Silicon Valley, with a long string of massively successful investments over several decades. And Silicon Valley VC firms always invest in trends, rather than companies. They certainly won't be attending "Web 2.0" conferences, and without VCs attending, there is no point in startups showing up and preening for their next capital raising event.
Reinvent, redefine, and reprint
Web 2.0 companies will now have to reinvent and redefine themselves. And reprint their business plans. They should also remove any mention of "long tail economics."
I have a bad feeling about the longevity of that term in the investment community. It sounds a touch too W2.
Nixing anything "long tail" is an easy way to future-proof a business plan for a few months longer.
"Social graph" is doing great right now, so make sure you pepper your business plan with that term. "Social platform" still has legs. And "attention economy" is a ricochet term with a bullet.
. . . too 1.5?
Steve Rubel won't be crying for Web 2.0 companies. [The Web 2.0 World is Skunk Drunk on Its Own Kool-Aid] And other people are certain to find pleasure in the very possible demise of Web 2.0.
My line has always been that "The thing about Web 2.0 is that it is so 1.5..." Because Web 2.0 as a concept grew out of an intermediate time in the evolution of the Internet.
We are witnessing an emerging Internet better described as an "Internet 2.0" world, where technologies such as RSS have nothing to do with the "Web" yet are unique to this phase of the Internet. It clearly looks to me that we are building an Internet 2.0 world and anything "Web 2.0" would be a subset.
UPDATE: Tim O'Reilly replies:
Posted in comments at 3.51am.
Either KP is getting sucked in by the hype end of Web 2.0, and failing to understand what it's really about, or else, more likely, they are using another term for the same thing.UPDATE2: From Randy Komisar: - - -At the end of the day, there is a deep, long term trend towards the network as platform, and to applications that leverage the true strength of that platform. That's what *I* call Web 2.0, and I know that KP is still investing in that trend.
(They are, however, also taken with many other important areas, such as energy and the environment, that are increasingly distant from the web.)
But I think the real way to interpret this comment is to say that if a company needs to identify itself as a "Web 2.0" company rather than describing the problem they are solving, or the opportunity they are creating, then they are just playing the buzzword game, and aren't worth investing in, regardless of the buzzword!
Tom certainly has stirred up a tempest in this tea pot, but that is good for the blogging business isn't it. As much as the controversy is interesting, it must have been difficult to hear me clearly across the table.
Tim's comments are more to the point. What is the definition of Web 2.0? Nobody would know better than Tim, but for me the moniker is getting threadbare and seems to focus backwards, not forward. I am looking for the next set of innovations - and I will let Tim name them since he seems to have a knack for it.
I am afraid that the noisy room may have garbled Tom's hearing. KPCB certainly has invested in some of the greatest "Web 2.0" companies like Amazon and Google. And we have selectively continued to fund terrific consumer internet entrepreneurs, like Paul Martino of Aggregate Knowledge who was the host of our dinner that evening. I am sure there will be plenty more, whatever you ultimately choose to call them :)
Reply from Tom: Randy, my hearing was fine. You made the comment as we were getting ready to leave. We were all standing and you were just a yard or so away from me. We were all talking about Web 2.0 and how the term was over used and too many companies using it, and you said that Kleiner Perkins had no interest in investing in these companies.
My apologies if my article may have put you in a delicate position but I think that many of the reactions have been confusing the agenda of investors with that of publishers and marketers.
As for past investments, I'm sure that Web 2.0 had some meaning and Kleiner did invest in companies that would describe themselves in that way. And today, as you rightly point out, VCs such as yourself are interested in new emerging trends and technologies that the term "Web 2.0" doesn't capture, and that is perfectly understandable. VCs have a forward time horizon of five to seven years so it is perfectly OK not to be interested in terms used to describe unique qualities of older companies.
However, there are a lot of publishers and companies that have invested a lot in the term and have a strong self-interest to defend that term and make sure that it is seen to be current and leading edge. That has nothing to do with Kleiner Perkins' investment strategy and nor should it. They are two different agendas.
Please see Silicon Valley Watcher:
August 2006 - A plethora of Web 2.0 = Way too many Swiss-army-knife-collaborative-platform-technologies
November 2006 - Web 2.Uh Oh Week in SF - Where are the Users?!
November 2006 - Tired of all the 2.0 hype? Here comes Web 3.0
Technorati Tags: internet2, long tail, puppy
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Comments (19)
That's very interesting.
It'd be nice to qualify when they stopped investing in web 2.0. In fact, it's possible they never invested in web 2.0 itself. As any VC will say, they're investing in the business and the people, not a meme. So, is it possible they would claim never to have invested in web 2.0 companies?
Can you ask them to qualify the statement?
Posted: November 5, 2007 2:22 AM
Either KP is getting sucked in by the hype end of Web 2.0, and failing to understand what it's really about, or else, more likely, they are using another term for the same thing.
At the end of the day, there is a deep, long term trend towards the network as platform, and to applications that leverage the true strength of that platform. That's what *I* call Web 2.0, and I know that KP is still investing in that trend.
(They are, however, also taken with many other important areas, such as energy and the environment, that are increasingly distant from the web.)
But I think the real way to interpret this comment is to say that if a company needs to identify itself as a "Web 2.0" company rather than describing the problem they are solving, or the opportunity they are creating, then they are just playing the buzzword game, and aren't worth investing in, regardless of the buzzword!
Posted: November 5, 2007 3:51 AM
Richard, exactly. Web 2.0 could be easily discarded and other definitions found.
I will find out when the investment stopped...
Posted: November 5, 2007 3:52 AM
Web 2.0 is a very loosely used term. The new patterns on the web (AJAX, social, openness, etc) have all been put together to describe it somehow. As a result, pretty much all web companies these days have some element of 'Web 2.0' in them, whether they want it or not ! Facebook could be described as a 'Web 2.0' fluff company - they use AJAX, are all about 'social', have an API, and their business model is based on advertising. But wait...they went from $0 to $15 billion valuation in 3 yrs :)
To say that they won't invest in Web 2.0 means that they won't invest in web startups, which I doubt is their intention. Abstract terms like Web 2.0 are best left avoided :)
Posted: November 5, 2007 5:13 AM
The simple issue with Web 2.0 is that it tends to have little or no Porter "Sustainable Competitive Advantage" or even accounting-based "Profit Margin". The business models aren't conducive to creating real value. It's not that one can't create such a model for low/zero margin products like open source or web - you definitely can. But these aren't it.
The basic laws of economics and of the sustainable start-up still have not changed. The dot-com period claimed they did and Web 2.0 startups seems to be repeating the claim. Without the above factors you aren't growing the economic pie, only slicing the existing pieces thinner. What part of this do VCs not get? Have they been sucked into the garbage that's been driving the Wall Street goons?
Manufacturing matters. Innovation can not be done at a distance. Physical products have competitive advantage over ephemeral products.
Lastly. Bootstrapping works! Even for a hardware company.
Posted: November 5, 2007 8:37 AM
Does KP matter these days?
Name one successful investment Randy Komisar has made.
Posted: November 5, 2007 9:40 AM
For the past few weeks it seems everyone in the blogosphere has hopped on the anti-web 2.0 bandwagon, and for no apparent reason.
People are comparing web2.0 to historical bubbles but without any real current evidence to suggest that web 2.0 resembles any of these bubbles in the least.
I don't think any of these people are thinking for themselves, rather, it would seem they're simply regurgitating what a few morons pass for real insight regarding their opinions about what constitutes a bubble without even really doing their homework on what a bubble is, and it would appear this disdain for anything web 2.0 arises from the fact that ignorant people are fighting for the helm in terms of where exactly this web 2.0 phenomenon will go.
The only people who are 'skunk drunk' on their kool-aid are the bloggers who try to pass regurgitated word vomit regarding concepts they haven't even carefully analyzed for something of merit and value...
I apologize about the rant, it's just that this (web 2.0 back-and-forth) is starting to get REALLY ridiculous. :-)
Posted: November 5, 2007 10:44 AM
Seems like Tom Perkins is making Web 2.0 investments on his own :-) ...
http://www.newsgroper.com/tom-perkins/2007/11/05/tom-perkins-10mm-xprize/
Posted: November 5, 2007 11:30 AM
Not so fast: 10 Things to Watch During the TV Writers Strike
Posted: November 5, 2007 11:36 AM
Maybe Randy got burned on his investment of Platial.
Posted: November 5, 2007 12:01 PM
If they entertained investments in Web 2.0 companies, they might not even have time for intermittent biobreaks.
I view Web 3.0 as something about new forms of communications (maybe something like a ubiq/pervasive form of Cisco’s TelePresence product), not the Semantic Web. This being said, I could see KPCB investing in “new forms of communications” (Interactions 3.0) or in a Semantic Web-based venture like Twine.
I view Twine as perhaps a first take on Web 3.0 firms, moving beyond the ad nauseum of the Web 2.0 world.
Posted: November 5, 2007 8:46 PM
This paragraph belies a deep and fundamental misunderstanding in exactly what the Internet is and exactly what the Web is.
In very brief terms: The web is anything related to HTTP traffic (and usually web browsers, though not always, see CURL and other HTTP based clients). The Web is simply one of several applications that run on the Internet. The Internet relates to TCP/IP and other lower level protocols.
Stating that RSS has nothing to do with the "Web" is a huge mistake. RSS is served over HTTP, over the Web. It is part of the Web. Period.
RSS and other higher level protocols do somewhat abuse the Web by using HTTP as basically a kind of bloated line protocol, but they are still part of the web because they use it and those documents are still accessible through vanilla web browsers.
This entire paragraph should be struck from the article: it simply makes no sense.
There is a true Internet2 but it is an academic project at this time (and, honestly, probably always will be, the current form of the Internet is far too entrenched to be replaced) and has absolutely nothing to do with "Web 2.0".
Posted: November 6, 2007 3:47 PM
Tom certainly has stirred up a tempest in this tea pot, but that is good for the blogging business isn't it. As much as the controversy is interesting, it must have been difficult to hear me clearly across the table. Tim's comments are more to the point. What is the definition of Web 2.0? Nobody would know better than Tim, but for me the moniker is getting threadbare and seems to focus backwards, not forward. I am looking for the next set of innovations - and I will let Tim name them since he seems to have a knack for it. I am afraid that the noisy room may have garbled Tom's hearing. KPCB certainly has invested in some of the greatest "Web 2.0" companies like Amazon and Google. And we have selectively continued to fund terrific consumer internet entrepreneurs, like Paul Martino of Aggregate Knowledge who was the host of our dinner that evening. I am sure there will be plenty more, whatever you ultimately choose to call them :)
Posted: November 7, 2007 11:01 PM
Web 2.0 is a hyped up bubble. Many people tuned out of it early 2007.
With the term being trade marked, it has become useless to use. It is just surprising that a term like that was even allowed to be trademarked. How about trademarking Web 1.5? Web 2.1? Web 2.004? Looks like Tim (with all due respect) has a tough time trying to redefine it everytime people question it. What Tim thought is no longer relevant, if the common meaning has changed over time. The relevance of the trademark is gone.
With Social Web being opened all over (flattening the industry), and with the elusive Semantic web (flirting with old AI concepts mixed with hope) -the folks who live and push bubbles and hype around need to reassess business models, opportunities and true innovation.
KP has taken the correct step in not falling for the hype anymore.
Posted: November 9, 2007 12:41 AM
Web 2.0 might not be so bad if the companies ever got past the "beta" stage. (Because, according to every logo, they are still in beta.)
Posted: November 10, 2007 6:33 AM
Tom,
Web 2.0 is and has been a buzzword since the very first day without a clear definition and meaning.
Many people started using it and figured out their own definitions and explanations, while not knowing what the web actually is. Some people now even talk about the Web 2.0 bubble -- again, without understanding what the web is and which part of it is in trouble. And that is important. The bubble of the web 2.0 means that wikis, individual publishing and podcasts are in danger, according to the definition of Web 2.0 given by Tim O'Reilly.
He tried to explain his idea of change that was happening with the increasing availability and use of the Internet which resulted in putting way too many things and ideas under one term which has now spoiled the way we describe and analyze the development of the Web.
I have summarized the rest of my points in the following blog posts - What is Wrong with the Tech Journalism and Usage of the Term ‘Web 2.0’.
You say that "technologies such as RSS have nothing to do with the 'Web' yet are unique to this phase of the Internet", which is false from the very core understanding of the web.
Both HTML and RSS are a form of XML -- a simple mark-up language which is ideologically equal to GML which was used already in 1970.
Internet is the tubes and organized roads (protocols) in which the documents (HTML, XML, music, video) are delivered. It is important to understand that RSS is not special to any specific period in web development (and web 2.0 for that matter), but rather an amazing example of what the Web is in general.
HTTP is the fundamental description for delivering all these hypertext mark-up language documents, as already stated above in the comment by Isaac. All blogs, wikis, rss feeds, javascript (and AJAX, for buzzword lovers) uses HTTP to travel through internet.
More people are discovering and using the web. That is the only important thing that is happening to the Web.
Different programming languages enable people to write software that allow other people create HTML and RSS documents without ever knowing how they look.
All that WordPress or Movable Type does is create an HTML and RSS documents with your blog posts. It is that simple.
There are no magic technologies that make the web work.
Posted: November 10, 2007 8:11 PM
Anyway, a good balance between what I do online (my user generated content) and what the experts put out there (in the form of content, news, advertising, portals whatever) is how i want to use the internet, so the term 'web2.0' is so vast and the copmanies lumped under it are so diverse it'd be hard to just with one swoop disregard them all.
Posted: November 12, 2007 12:42 PM
Anyway, a good balance between what I do online (my user generated content) and what the experts put out there (in the form of content, news, advertising, portals whatever) is how i want to use the internet, so the term 'web2.0' is so vast and the copmanies lumped under it are so diverse it'd be hard to just with one swoop disregard them all.
Posted: July 26, 2008 12:09 AM
it must have been difficult to hear me clearly across the table. Tim's comments are more to the point. What is the definition of Web 2.0? Nobody would know better than Tim, but for me the moniker is getting threadbare and seems to focus backwards, not forward.
Posted: September 12, 2009 2:53 AM