A plethora of Web 2.0 = Way too many Swiss-army-knife-collaborative-platform-technologies
By Tom Foremski - August 29, 2006
Every Web 2.0 company is offering a variant on the Swiss-army-knife-of-collaborative/social-media-technologies. Each one offers pretty much all the same things: sharing, blogging, sharing anything, any and many types of communications, collaborative apps--and mashing together whatever services you need online. And the ones that don't, have plans to add such features.
Yesterday, my colleague Richard Koman took a look at the Web 2.0 companies picked out by the San Francisco Chronicle. Other mainstream publications are doing similar things.
IMHO, this is a "Web 2.Uh Oh" trend because it leads nowhere; this is not the Northwest passage to the next boom. (This is so one-point-five ... :-)
I've been saying this for more than a year, but now with so many of these things coming out of alpha for the fall season, it is a good time to draw attention to how dead-end most of these ventures are.
For instance, what would it take for a GOOG or a YHOO or a MSFT to reverse engineer any one of the Web 2.0 companies? About a week to launch the alpha and a month to launch the beta-- plus they have the scale already built-in to monetize the heck out of them from day 14...
How many video hosting and editing sites are there? North of 200... How many similar sites are there that fall into any Web 2.0 category? Somebody will do the math...
I don't need to know the exact number to know that there are far too many of them. These types of companies only succeed if they become de facto platforms for large enough communities.
Communities are not created by press release, they are not announced, they are grown. With so many community-creator-platforms out there, we will have some large communities created on some of the technology platforms--but that will be for a small fraction of the total number of ambitious ventures.
Ask me (not email) and I'll tell you where the real action will be, where the next boom will be :-)
By Tom Foremski - August 29, 2006 | Permalink | Category: Web 2.0
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Comments (6)
I would love to hear your opinion of where the next boom is. Not because I want to create a me-too solution; but I'd be interested to see how it applies to my vision--and I'll share mine.
I too agree about the reverse engineering culture that now exists. As I wrote earlier today on another blog, and have been saying for a while.
"Search Engines are the new photocopy machines.
It is a very sad time for entrepreneurs dreams.
I think the truth of the matter of the new millennium is that within the G.Y.M (Google, Yahoo, Microsoft) the ability to copy any entrepreneurs work instantaneously gives no real reason to introduce new designs and business models to the Internet; unless you want to benefit their pocketbook, not your own.
Microsoft has been copying traditional software models forever, but now Yahoo with their very simple advertising business model need to keep them within their walled garden for revenue to pay there 1000’s of engineers that think they can better serve all models their data show is valuable keeping the revenue to themselves; instead of as a search engine should–make revenue off the search and lead them into a competitive landscape. This is turning into Walmart vs the small towns in my eyes–and we all know how much small towns have been hurt. At least Google is concentrating on services that ‘not as much’ hurt start-up businesses, ans still try hard to redirect users to other sites more then their own.
The new reality is they all are going to copy any business model that may add to their bottom line or keep them within their walled garden. Good for Zillow i guess for using this new molded reality.
Search Engines are the new photocopy machines.
It is a very sad time for entrepreneurs dreams; unless you are with-in their walls."
Posted: August 29, 2006 8:19 AM
Andrew, back in mid-April I asked: Are Google, Yahoo, Ebay and AMZN fast becoming the digital Wal-Marts of the emerging Internet 2.0 era? Why should local merchants send their ad money to these far away Internet giants? At least Wal-Mart provides a few jobs for local communities...
Posted: August 29, 2006 10:36 AM
I've heard Walmart now has more employees (1.5 million) then there are high-school teachers in the USA. I don't think its so much about the ad dollars being sent to the large companies (well yea I do); but more about the manufacturing jobs that are created in China, and lost in America, because suppliers can not atall match the small time wages needed to decrease product costs over time to Walmert.
The issues with the large Internet players is becoming very fast like this one.
Posted: August 29, 2006 11:29 AM
The challenge is in finding the free ideas. There can only be one Digg, Youtube, Myspace, Technorati, Feedburner etc, the rest are variations on a theme. There are probably plenty of good ideas out there like 37 Signals that are fresh and original and deserve an audience. If I was investing I would look for companies selling the picks and shovels, not looking for the gold.
Posted: August 31, 2006 8:03 PM
Tom, is this site http://www.aboutus.org an old idea or a new one?
Posted: August 31, 2006 8:14 PM
So where will the real action be?
Tom Foremski here: Media companies
Posted: September 13, 2006 10:22 PM