Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

Top Edelman PR Exec Says Web 2.0 Companies Drunk On Own Kool Aid

Posted by Tom Foremski - October 30, 2007

steverubel.jpgSteve Rubel is a senior guy at Edelman, the world's largest private PR firm. He wrote a post titled: "The Web 2.0 World is Skunk Drunk on Its Own Kool-Aid."

He blames the media and advertising!!!

Well, didn't Edelman and hundreds of PR firms hype and hype Web 2.0 companies and continue to do so???

If Mr Rubel feels this way then ethically, he and his colleagues in PR should tell their Web 2.0 clients they don't have a chance. Oh, wait, he just did! (Now give them their money back....)

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Please see Silicon Valley Watcher:

August 2006 - A plethora of Web 2.0 = Way too many Swiss-army-knife-collaborative-platform-technologies

November 2006 - Web 2.Uh Oh Week in SF - Where are the Users?!

November 2006 - Tired of all the 2.0 hype? Here comes Web 3.0

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