Yet Another Study Finds Readers Don't Trust Native Ads
I'm a strong opponent of native advertising in key publications such as the New York Times. It's a bad strategy for the publisher and advertiser.
Here is yet another study that shows readers don't trust native ads. Contently commissioned the survey reports Matthew Flamm at AdAge:
Slightly more than half of consumers don't trust sponsored content, now often called native advertising, and 59% believe a news site loses credibility if it runs articles paid for by a brand, according to a study released Wednesday by content marketing startup Contently.
...two-thirds of respondents said they are less likely to click on a branded article than on the site's regular editorial product.
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