TrendWatch: The Media Dilemma - Which Places Should I Publish And How Much?
The questions I struggle with the most these days are these: Where should I publish and how much should I publish?
Should I spend more time in the real-time world of Twitter and Friendfeed?
Should I spend more time on SVW or on my blog on ZDNet: IMHO?
How much time should I spend in Facebook and is it OK to republish my blog posts there?
How much should I publish? How much is too much? If I publish too much will that be "noise" and will people unsubscribe?
How much time should I spend leaving comments on other sites?
How much time should I spend writing email and replying to email?
How much time should I spend sending and replying to SMS? How much on Twitter?
I'm not sure what the answers to these questions are. But I know we are all asking these types of questions because our media and comms channels are fragmenting at a rapid rate and we have to shift resources around to deal with all of them.
We all have a time-pie and we each have to figure out how large each slice for each activity should be. That includes family and self-time.
One thing is certain, you need to have a slice for each media communications channel it's not a good idea to abandon any one of them.
How many more slices will we need to make in the future? Quite a few I think. Which slices get shaved? They all do.