13
December
2004
|
09:12 AM
Europe/Amsterdam

Trend-spotting: citizen advertisers

by Doug Millison for SiliconValleyWatcher.com


Citizen journalists, meet your logical corollaries: citizen advertisers.


ipod_photo.jpg

Apple iPod photo: Homemade ad object


If you don't want to blog the news, you can blog the ads:


School teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly "going viral." To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a big part in marketing, just like blogging is shaking up the news. Masters' 60-second animated ad features flying iPods, pulsing hearts and swirling '70s psychedelia. It's set to the beat of "Tiny Machine" by '80s pop band the Darling Buds.




by Doug Millison for SiliconValleyWatcher.com

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Links:


Home-Brew IPod Ad Opens Eyes by Leander Kahney, Wired News, 13 December 2004 (page includes link to Masters' ad)





What's the story? Doug Millison also edits OnlineJournalist.org, "on a need-to-know basis"