Trend-spotting: citizen advertisers
Citizen journalists, meet your logical corollaries: citizen advertisers.
Apple iPod photo: Homemade ad object
If you don't want to blog the news, you can blog the ads:
School teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly "going viral." To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a big part in marketing, just like blogging is shaking up the news. Masters' 60-second animated ad features flying iPods, pulsing hearts and swirling '70s psychedelia. It's set to the beat of "Tiny Machine" by '80s pop band the Darling Buds.
Home-Brew IPod Ad Opens Eyes by Leander Kahney, Wired News, 13 December 2004 (page includes link to Masters' ad)
What's the story? Doug Millison also edits OnlineJournalist.org, "on a need-to-know basis"