09:46 AM

Tim Ferriss and the 4-Hour Work Week Come To London . . .

Tim Ferris is launching his popular book The 4-Hour Work Weekin London this week at an event at The Chandos in Trafalgar Square on Wednesday April 2nd from 6pm to 9pm. Check here for any last minute event change and a 30 per cent discount.

I first met Tim at a lunchtime event I was speaking at. He wanted some advice on how best to market his book online, which was just a couple of months from publication. He took to the online world of blogging and online marketing like a duck to water. His is a perfect case study of how to launch a book and make it popular without the endless rounds of book tours.

Obviously, you have to start with great content. Here is a Silicon Valley Minute pitch from Tim:

The 4-Hour Work Week

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