Thursday News Watch: Most Online Communities Fail . . .
News Links for Silicon Valley and beyond...
One of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Businesses are focusing on the value an online community can provide to themselves, not the community.
Wall Street Journal:
New York Times:
San Francisco Chronicle:
San Jose Mercury:
Interview with Sam Whitmore- what's going on in media? Sam's Media Survey keeps track of everything...
Also: Kevin Maney and Don Clark, they're competitive journalists but they are in tune - live and on stage at the Rockit Room!