There Is No Advertising On The Real-Time Web (Yet) - What Hope For Mainstream Media?!
As the Twitterati, (and FriendFeederati,) abandon blogging and past-tense sites, is this a sign of the next phase of online media? It seems that way.
So what will happen to online advertising, and the "old" media? There's no real-time ad networks right now and none on the real-time media that I see.
The old media (we used to call it mainstream) has barely gotten used to the "Always-On-Media" of blogging, etc. Now they have to jump into the real-time web.
And they can't.
Because there isn't a business model in the real-time web. (Just as there isn't in online media.)
By the time they jump in, there might be a business model then. Maybe. But I bet it won't be enough to support professional work.