12:52 PM

The Trouble With Smart-Ass Marketing - Easy To Spot

I loved this image as I was whizzing past in a cab in downtown San Francisco - 12 foot tall:

Until I found out it was part of a Diesel marketing campaign and then I lost respect for it.

I'd love to throw up smart-ass stuff like that that is commercial free. Otherwise it doesn't work. I should know, because I'm a smart-ass. It really does take one to know one.