The growing backlash against “blogging”…
I occassionally write columns for my former employer, Financial Times. In today's column (most of it's behind a subscription firewall unfortunately) I've tried to spell out as simply as possible, why enterprises need to take "blogging" seriously.
I wrote the column because I am increasingly running into passionate views that its all a bunch of malarkey. Some people become very animated on the subject, and the pushback will sometimes verge on the physical.
"Who has time to read them?" "I've read some of them and they are rubbish." "They are written for and by people in their pajamas." "Tell CEOs not to blog!" ---are typical remarks I come across.
My advice is: Don't be distracted by the content of blogs.
Blogging is just one application of a new class of media technologies that is like nothing we have seen so far. It enables a direct and honest form of communication of ideas and information that can create communities on-the-fly, and reach readers you did not know were your readers. And it offers a direct feedback mechanism that is public and (mostly) accountable. And much, much more...
