The GOOG threat to traditional PR
I ran into Andy Lark, earlier this week. Andy used to be corporate comms chief at Sun Microsystems. He now spends most of his time as Chief Marketing Officer at LogLogic, a fast growing enterprise software company.
LogLogic, like many other startups, uses a PR agency to help get its message out to potential customers. Andy told me that he recently noticed that he was starting to spend more money on buying Google adwords than on PR. And when push comes to shove, I know where most cmpanies will put their money. You can pin a ROI on GOOG adwords that you can't with PR
This is a very significant crossover point. It represents one of the many threats to traditional PR. And there are many PR agencies that only understand the old approach, no matter what they say about new/social media.
There is a disconnect in the PR world that is going to hit that industry hard.