SNCR Announces Award Finalists - Gala Next Week...
The Society for New Communications Research (SNCR) announced the 2010 SNCR Fellows Choice Award honorees are:
- Brand of the Year: Old Spice, for the highly successful social media campaign conducted in conjunction with Weiden + Kennedy that re-energized this 70-year-old brand for a new generation and a new female audience
- Innovation of the Year: FourSquare, for its mobile application that makes cities easier to use and more interesting to explore. FourSquare is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so.
- Visionaries of the Year: Foursquare co-founders Dennis Crowley and Naveen Selvadurai for developing a mobile application that connects people to each other in new ways.
- Humanitarian of the Year: Doctors Without Borders/Médecins Sans Frontières (MSF), the international medical humanitarian organization created by doctors and journalists, for their effective use of social media tools and technologies such as blogs, Twitter and online video, to raise awareness and support for its mission of providing aid in nearly 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care, or natural disasters.
The SNCR Research Symposium is November 4 - 5.
The Awards Gala is November 5 in Palo Alto. More details here.
This event will also feature the presentation of the 2010 SNCR Excellence in New Communications Awards.
These prestigious awards honor the work of individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are pioneering the use of social media.
Awards are granted in 13 categories:
Online Reputation Management; Behind the Firewall; Influencer Relations; External Communities; Collaboration & Co-creation; Online Audio / Video; Online Publishing and Blogging; Mobile Media; Microblogging; Social CRM; Social Commerce, Social Data and Measurement, and Use of Multiple Platforms / Integrated Initiatives. Entries are submitted as case studies, and the winning case studies will be published on SNCR.org.