07:26 AM

Retreevo Study Discovers Vacuous iPhone Users

Retreevo, the electronics retail store, has published the results of a study of iPhone users:

The highlights:

- iPhone users are more attracted by a partner's cool gadgets than their college degree.

- 20% of iPhone users watch adult material on their phones (seems very high to me.)

- One third think "old gadgets" are a "turn-off."

- one-third have broken up with their partners by text or email.

- one-quarter have broken up with their partner because they spent too much time on their mobile device (I'm not surprised they spent a lot of time on their mobiles if this is the kind of iPhone user typified by the above behavior.)

I use an iPhone but I don't identify with any of these iPhone users.