02
May
2007
|
05:12 AM
America/Los_Angeles

PCWorld publisher kills Apple story, editor resigns

I worked at an IDG rag called Publish! many years ago, though not on the magazine, so I'm just surprised stories like this don't come up more often on IDG titles. As far as I could tell, the sales department ruled and advertisers' concerns were taken very seriously. From Wired's Epicenter blog:



PC World Editor-in-Chief Harry McCracken quit abruptly today because the company's new CEO, Colin Crawford, tried to kill a story about Apple and Steve Jobs.


The piece, a whimsical article titled "Ten Things We Hate About Apple," was still in draft form when Crawford killed it. McCracken said no way and walked after Crawford refused to compromise. Apparently Crawford also told editors that product reviews in the magazine were too critical of vendors, especially ones who advertise in the magazine, and that they had to start being nicer to advertisers.

Crawford was former CEO of MacWorld and only started at PC World about a month ago. According to the PC World source, when Crawford was working for the Mac magazine, Steve Jobs would call him up any time he had a problem with a story the magazine was running about Apple.