(M)iPhone is tres cool...
The iPhone is by far and away the best phone I have ever owned. Bar none.The hype is understated.
The weight and size of it, and the advanced touch screen, and look and feel, are tremendously engaging. The interface is gorgeous and the content is amazing. This could potentially replace my laptop... seriously.
Wherever I went on Saturday, if it was out, strangers wanted to chat and hold it and play with it. Yes, it did take me a while to figure out how to make a phone call, but that was almost an afterthought because it is so much fun to play and tinker with.
Pop the wrap
There is nothing out there that comes close to the iPhone experience.
The iPhone experience starts with popping the shrink wrap and unwrapping it, and getting it free of its box and tightly engineered packaging. You quickly realize that there is nothing to compare it to.
(BTW, if you know what's good for you and your bank balance--do not try this at home :-)