MediaWatch Monday: ReadWriteWeb Soars in Latest Compete.com Traffic Scores
The latest Compete.com traffic data for the first two months of 2010 shows that among the top and middle tier of tech news publications, ReadWriteWeb has shown the best improvement in traffic and pulled far ahead of VentureBeat and GigaOm.
Compete.com is an imperfect measure of web site traffic because it uses many indirect measurement techniques and it usually undercounts the true numbers but it can be a good indicator of traffic trends.
In February, change since the prior month:
ReadWriteWeb jumped nearly 80% to 1.14m unique visitors
VentureBeat rose 47% to 589K unique visitors.
GigaOm rose 56% to 548K unique visitors.
In the top tier:
Mashable lost 12% of its unique visitors to 1.94m
Techcrunch rose 39% to 2.39m unique visitors to overtake Mashable for the first time since a year ago.
ReadWriteWeb showed by far the best improvement and has the best prospects compared with GigaOm and VentureBeat, of competing in the top tier with Techcrunch and Mashable.
Here is the Compete graph (ReadWriteWeb is in the green):