Killer Marketing: Spirited Vigil Outside Apple Store SF
I went to the vigil for dead Foxconn workers outside the Apple store in San Francisco Thursday evening, organized by the Chinese Progressive Association.
Chris Knight from Cohn & Wolfe came with me and snapped some pictures (above and the next one.)
There were about 50 people, a lot of high school kids, taking part in the demonstration and handing out leaflets that urged people to email firstname.lastname@example.org (using an iPad in the store!).
The leaflet asked that Apple work with Foxconn to adopt more humane production schedules; to facilitate the formation of a trade union; and improve overall working conditions.
The message was to tell Apple "you expect better." Or, as I like to put it, Apple should "Think Different - Think Fair."