25
June
2008
|
01:43 PM
America/Los_Angeles

Intel's Sean Maloney Discusses Move Away from TV Advertising

Tuesday I was over at Intel as part of an Intel Insider group meeting. Sean Maloney, number 2 executive at the world's largest chipmaker discussed the reasons why Intel has moved nearly all of its advertising away from TV. As Chris Heuer points out in the comments, Intel has been moving towards a nearly complete online spend over the past year.

And it is moving a lot of money. The problem, however, is where to spend it.

In this video Mr Maloney also talks about Intel's first lessons with online media.






http://youtube.com/watch?v=C5g9RBGm7j8


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