15:01 PM

Geoffrey Moore: Does IT Matter? Are Apps Important?


Geoffrey Moore's 1991 book "Crossing the Chasm" was incredibly influential in the tech sector with more than one million copies sold and it gave birth to the Chasm Consulting Group.

Earlier this week I went to see him speak at Kahuna - a fast growing mobile marketing startup — about his latest book, and how companies survive when business is increasingly digital.

I asked about the importance of IT as we head into an increasingly digital business world. Is IT strategic once more? Does IT matter? These were questions that Nicholas Carr asked in 2004 in his book "Does IT Matter?" — a well received argument that technology was no longer a differentiator in business.

Carr was right and IT organizations became slow changing cost centers inside the global enterprise. Now, 12 years after Carr's book, IT us not the same and things are changing. Some businesses are trying to revitalize their IT infrastructure to behave more like tech companies and where application development is a vital weapon in their competitive battles. IT needs to support agile digital business platforms on a global scale.

What does Moore think? Click the short video clip to find out.