Gawker Media Celebrates Record Traffic, Moving Beyond Pageviews
Congratulations to Nick Denton, the founder of Gawker Media based n New York city, for record breaking traffic to his network of media sites.
The former Financial Times reporter has 9 media sites, such as the gadget oriented gizmodo, media focused gawker, and science fiction site io9.
Mr Denton has often said that these are not "blogs" but in a memo obtained by Poynter.org, he writes:
What's not clear is if advertisers value the traffic to Gawker sites the same as those to the newspapers. Even so, with traffic in between the New York Times and Los Angeles Times, the Gawker Media collection is doing very well and with much lower operating costs than at the two newspapers.
Gawker's writers are rewarded based on pageviews, a model that other online news sites have also adopted. But it looks like the metric is shifting towards increasing the number of unique visitors.
In the same memo, Mr Denton writes:
Here is a list of Gawker sites and their latest traffic numbers: Gawker Media Network