08:16 AM

Fishwrap: Neil Young's Car . . . Sterling PR


[Wrapping up the week in three dots . . .]

Meeting Neil Young . . .

Tim Cooper, music writer for the Sunday Times was in town earlier this week to interview the rock legend Neil Young. I took the opportunity to drive Tim down to the backside of Woodside where Neil Young has his ranch so that I could get the chance to meet the man.

Neil Young spent much of the interview talking about his electric car project. He is financing the development of a special type of battery developed by Jonathan Goodwin, based in Wichita.

Rocker Young working with Wichita mechanic on electric car


. . .

Talking about media . . .

I spent part of Thursday over at Sterling Communications in San Francisco helping out with one of their internal training sessions. I spoke about the changes in media, bloggers, journalists and some of the old and new rules of engagement. Later, I helped judge a blog writing competition in which they had to write a blog post in 20 minutes, include links to at least three sites, add trackbacks, Technorati tags, etc. Everyone did very well and it was difficult to pick an outright winner. It was a good way to get a bunch of blog posts in the pipeline!

Here is the Sterling Communications blog: Gearheads.

Next week I'm off to Bite PR in San Francisco for a lunchtime talk on similar subjects. Contact me if you are interested in me coming to chat with your teams. I do quite a few of these types of events, with PR firms and also the marketing and comms teams at larger companies.