Divino Group Launches
A shout-out to my friend Chris Knight, co-founder of a brand marketing and PR agency: Divino Group, which launched today! Chris was Global Technology Lead at Ruder Finn and in senior positions at Cohn & Wolfe and GCI Group.
Chris and his six co-founders, want to reinvent the traditional PR agency model. It's a tough job and I wish them the best of luck reinventing PR. Many have tried but the important thing is to keep trying until someone succeeds. Maybe it'll be Divino Group.