08:55 AM

Digital Hollywood redux

by Doug Millison for SiliconValleyWatcher.com

Hollywood wants to get closer to Silicon Valley's video game industry, a return to the hoped-for synergy of the "digital Hollywood" fever that first erupted in the early 1990s.

In a MediaPost article today, Hollywood Talent Agency To Open Silicon Valley Satellite, Ross Fadner reports:

United Talent Agency, one of Hollywood's largest agencies representing actors, writers, producers and artists in the entertainment industry, plans to open a Silicon Valley office catering to clients looking to market to video gamers. The new San Francisco office will be led by Jonathan Epstein, a 20-year industry veteran who was founding CEO of video game portal GameSpot.com, and former president of GameSpy, which he helped merge with IGN Entertainment this past summer.

....Epstein said the expanded operation will focus on negotiating branded sponsorships and takeovers for clients with online industry trade publishers, game publishers' Web sites, and online retailers such as EB.com. "I hope to work with all the media players in the market," Epstein said, which incidentally includes both GameSpot and IGN Entertainment-companies he previously worked for. "Online sites are a great way to reach gamers," he said--particularly the coveted 18-34 male demographic.


Hollywood Talent Agency To Open Silicon Valley Satellite by Ross Fadner, MediaDailyNews, 13 January 2005

What's the story? Doug Millison also edits OnlineJournalist.org, "on a need-to-know basis"