Stefan Groschupf, CEO of Datameer speaking at a media roundtable at 25 Lusk.

I was at a media roundtable earlier this week hosted by Datameer, which runs business analytics on Hadoop databases hosted as a service. Hadoop is a fascinating story because its simplicity pays off in its speed and agility. It's very easy to spin-up new databases and you can run analytics on data that isn't structured in relational databases.

With more data analyzed, it means more chances of getting accurate predictions and insights.