Apple's iPad seems to have sucked all the oxygen out of the room in terms of already dominating what the e-reader experience is -- even though it is still months away from introduction.

But there are others thinking about the same things.

Here is an excellent video showing a concept for an e-reader platform called Mag+, that was produced late last year by Swedish magazine publisher Bonnier, and its design partner BERG. (Hat tip Keith Woolcock)

Digital Magazines: Bonnier Mag+ Prototype

It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.

The purpose of publishing this concept video is first and foremost to spark a discussion around the digital reading experience in general, and digital reading platforms in particular. Thus, we would be more than happy to hear what you have to say regarding the concept and ideas expressed in the video: the magazine reading experience, digital browsing, text versus images, as well as hear about your own digital reading experiences and thoughts. We are all ears.

Follow the discussion in the comments below, in our blog and on Twitter.