Are you a business or are you a widget?
Do you have a business or are you a widget?: It is a variation on Larry Ellison's question about enterprise software companies: do they provide features or solutions?
It works in this era too. I come across too many startups that are great widgets but poor businesses.
Take a look at Facebook this company has managed to roll up much of Web 2.0, Twitter, flickr, LinkedIn, etc. All into one page.
Saturday afternoon I spent 3 hours looking at YouTube through the my FaceBook portal. YouTube is a widget on FaceBook. A $1.6bn widget.