Are Ex-Journalists To Blame For Facebook's Smear Campaign?
The scandal over Facebook's PR campaign to smear Google over possible privacy violations carries an interesting wrinkle: at least two prominent ex-journalists were involved.
Miguel Helft and Claire Cain Miller reported in the New York Times that the campaign conducted by PR firm Burson-Marsteller included:
Was it some form of naivete by these former journalists? Would PR professionals have advised against the smear strategy?
I don't think it is fair to put the blame at the feet of the former journalists because PR campaigns are planned by groups that include PR professionals. Everyone knew exactly what they were trying to achieve.
(Hat tip @Farkonia)