10 Reasons Why This Is A Great Time To Invest In Innovation
This is a great time to invest in innovation:
- The next big thing always comes out of downturns.
- It is easier to find great people.
- Salaries are lower.
- Office space and other resources are more plentiful and less expensive.
- Capital startup costs are lower.
- IT costs are lower thanks to cloud computing and web services.
- Programming languages and development tools of various kinds are simpler and more powerful.
- Marketing costs are lower (if done right).
- Work can be virtualized across time zones and regions.
- Most importantly: As bad as this recession will get, the upturn that follows will be even larger.
The next upturn will be led by what I call New Rules Enterprises, these are organizations that are highly efficient and have made the most of the economies of Internet 2.0. More on this in future posts.