10 Basic Digital Publishing Skills Journalists/Anyone Should Know...
Most journalists I know can barely type, they certainly can't spell but they can tell a great story.
Most professions have to continually upgrade their skills yet I know lots of journalists that are very reticent about adding new skills. They hate to shoot photos, or video, or edit the video. I know a journalist that does not know how to upload a photo!
Carrying a pencil and a notepad is not enough, journalists need to know how to produce media content in a variety of ways.
Here are ten basic skills journalists, heck, anyone should know:
1 - How to shoot a photo with a digital camera and transfer it to a computer for a quick edit.
2 - How to upload an image to a web site in the right format and size.
3 - How to add a hyperlink to a word or part of a sentence by hand. (i.e. hyperlink)
4 - How to quickly shoot digital video and do a quick edit and upload it to a hosting service such as YouTube, in the right format.
5 - How to embed the code for a video in a web page and resize it to fit the page width.
6 - How to capture audio for a video, or just an audio-only podcast, so that the audio is clear and background noise is minimal.
7 - Know some basic HTML and what it does so that common problems with a web page can be quickly fixed.
8 - Know some basic CSS (Cascading Style Sheets) and what it does, and be able to quickly fix any problems with a web page.
9 - Know how to promote your content on the Internet without alienating contacts and family.
10 - Know how to get used to an always-on work day that often extends beyond 9-to-5, and produce three times as much digital media content as you think you can, while maintaining high standards of quality and accuracy.