Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

Luca Penati Leaves Ogilvy Joins Weber Shandwick/Mediaco (EC=MC)

Posted by Tom Foremski - August 12, 2014

Luca Penati

Luca Penati (above), a former senior executive at Ogilvy has joined Weber Shandwick as General Manager of its San Francisco and Silicon Valley offices. He spent 9 years at Ogilvy, mostly as Global Managing Director of Ogilvy's technology practice. 

Most recently, Penati was Managing Director of Content and Social at Ogilvy West and headed up content marketing for key clients. At Weber he will also be the Western lead for Mediaco, Weber's content marketing business.

(Below, I'm glad to see Mediaco is using my tag line: "Every Company is a Media Company.")

MediaCo

Weber Shandwick announcement: 

At Weber Shandwick, Penati will oversee growth and operations for the firm's Northern California offices in addition to focusing on content creation strategy for new and existing clients. He reports to Weber Shandwick president of North America Sara Gavin and global head of Mediaco Jason Wellcome.

Weber also announced Lee Noonan as its new Global Technology Officer based in New York. 

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