Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

Richard Edelman At Churchill Club On Building Trust

Posted by Tom Foremski - February 11, 2013

Richard Edelman, the head of the world's largest privately held public relations firm, Edelman Public Relations, will be speaking at the Churchill Club this evening (February11) at the Computer History Museum in Mountain View.

He'll be addressing the results of the just published 13th Annual Trust Barometer survey. Program at 7.00pm, registration at 5.30pm. Details: http://transition.churchillclub.org/eventDetail.jsp?EVT_ID=972 

Here is a description from the organizers:

2012 saw numerous global scandals accelerate the widening gap between the state of trust of an organization and its leadership. These are challenging times to build trust, but there's good news.

According to Edelman's influential 13th annual Trust Barometer research, hot off the presses: trust in business is slowly gaining ground. Here's your opportunity to be among the first to hear and discuss the latest trends and insights from leading thinkers.

Exactly what is changing? Who are the most trusted spokespeople, and why? What strategies and tactics are most important for individuals and companies to move the needle and build trust in the coming year?

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