Posted by Tom Foremski - November 16, 2012
Chris Anderson has exited one of the top jobs in publishing - Editor-in-Chief of Wired magazine - to pursue the life of an entrepreneur, making a big bet that 3D printers represent a massive new phase of the industrial revolution.
He spoke at a Wired "Culturazzi" event, at the Marriott Union Square and to sign copies of his latest book: "Makers: The New Industrial Revolution."
And that's what 3D printers represent, nothing less than the consolidation of the massed factories of the industrial revolution, into a singe icon on your computer's screen: "Make."
This is the promise of 3D printers, they are "replicators" they enable us to photocopy reality: "Rip. Mod. Make."
They represent the next industrial revolution and it's because of this that Mr Anderson left his job. "It will be bigger than the Web," he predicted.
At the book signing, I asked Mr Anderson how he was going to profit from 3D printers, will he make them? No, no, he has his drone company, which he says is the same thing, and it's all explained in the book. Making robotic flying gizmos. I don't quite understand how it is the same thing but for the purposes of the evening's theme, it is the same thing.
I must admit I don't understand how printing plastic things at home disrupts anything beyond my local "99 cent" store that has lots of plastic things that now I might choose to print at home, and it would probably cost me more than 99 cents - given the history of ink prices for my home printer.
Our industrial age has created a massive number of advanced materials that are essential to producing our products - 3D printers can only handle soft, easily melted materials. A home 3D printer that can create a product with multiple materials, such as ceramics and metals, hasn't been invented and won't be for many years.
How disruptive can a 3D printer making plastic things be? Mr Anderson's book was printed at a large print shop - my home printer, despite many years of progress, still can't replicate a book - in all its qualities of heft and form.
If 3D printers could handle melted cheese, sugar, or chocolate, I could see a future for them in the home. But I wouldn't leave my day job.
Above, on right, and below: Katie Boysen, Communications Director at Nasty Gal.
More photos here.