Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

The Media Tsunami And Old Spice Videos...

Posted by Tom Foremski - July 19, 2010

At the beginning of 2010 I resisted making predictions but I couldn't help myself and wrote 2010 Prediction: The Media Tsunami Is Coming...

I predicted that we will have tsunami of media in all forms/formats all vying for our attention. Which is why companies need to become media companies, in addition to their base business, because they need to be visible as much as possible. (Please see: EC=MC)

The Old Spice videos prove that the media tsunami is much closer than we might think: ReadWriteWeb reported that 87 were made in a single day.

What if every brand in your bathroom did the same? What if every brand in your house did the same? We will be inundated with media. We will face a huge problem: how do we communicate essential information over "cosmetic" information?

What does it mean to be a media company? Does it mean producing 87 videos in one day? How much media is too much media?

These are just some of the many questions we have to answer. The good news is that we can all help to create the answers.


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