NYT: Charging Ahead (Slowly) - Paywall in 2011
By Tom Foremski - January 20, 2010
The New York Times (NYT) says it will begin charging for some online content in early 2011.
This is hardly a bold move. It smacks of indecision. The NYT should have said "we'll see how Rupert Murdoch fares with his paywalls then we'll copy whatever works."
Jeff Jarvis on Buzz Machine, has been a paid advisor to the NYT. He recently wrote:
There's nothing wrong with identifying repeat readers but I think the NYT should target frequent readers with offers of subscriptions, bundled with package deals such as half-price MOMA memberships and discounts at Barney's.
Here is the NYT staff memo about the coming paywall:
...our metered model decision is a product of months of vigorous analysis and debate.
« Second UK Tech Title Launched In Less Than A Week | Main | Silicon Valley Judges Select Australian Shootout Winner: Solar-Gem »
Posted to MediaWatch
January 20, 2010 | Permalink | Comment | Subscribe to SVW
- Top Stories:
- PearlTrees - A Way To Curate Your Web
- Disruptive Technologies Disrupt
- The Dead Horse Business Model...
- There's A TED Conference Near You... TEDxSF Is On April 27
- Were Google Hackers Amateurs Or Chinese Cyber Commandos?
- Farmville valued $1B More Than Twitter By The Smart Money
- The "Heinz 57" Media Business Model
- The Need To Teach Bootstrapping In Business Schools
- Criminal Penalties Coming For US Internet Companies That Don't Protect Human Rights Abroad
- Be Careful Of "Dark Territorial Atavism" When Making Changes To Your Web Site
- Intel Number 2 Suffers Stroke...
- Shakeup At Financial Times...
Comments (1)
I don't live in NY so a MOMA subscription offer is useless and I can't afford Barneys...
There's no reason why a well regarded national site like nytimes.com has to be free on the web for all time, especially when they are bleeding cash. If they priced it reasonably, say $20-25 a year for the non-paper subscribers, especially those outside their normal service area I would continue to use the site. Its only when they go to the unrealistic realm of WSJ pricing that it might not work for the casual user.
It could still be free to their paper subscribers and to readers who surf by for an article or two a day
Posted: January 21, 2010 3:46 AM