Federated Media Loses Co-Founder - Chas Edwards Leaves For Digg

By Tom Foremski - May 29, 2009

chas-edwards-photo-300x225.jpg.jpeg This one surprised me: Chas Edwards, a co-founder of Federated Media Publishing, an ad network pioneering "conversational marketing," announced he is leaving to join Digg, one of FM's clients.

Recently, John Battelle, another co-founder said he would step down as CEO but remain on staff. These top level changes come during tough economic times but most ad networks seem to be growing and doing well. (Please see: Adify: Everything Is Hunky Dory In Online Advertising.) It is not clear if the changes at the top have anything to do with FM's performance since it is a private company.

Mr Edwards was considered by many in the industry to be FM's most valuable asset because of his long experience in online advertising markets, especially his work at CNET.

Here is his farewell note:

In the coming weeks I’ll be joining some old friends and business colleagues at Digg, to be its publisher and chief revenue officer.

Time for a New Adventure


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Comments (2)

Tom, I wonder whether Chas's departure is related in some way to John Battelle's desire to install a new CEO. Why wouldn't that new CEO be Chas? IMHO he earned that gig.

Sam


Tom Foremski:

Sam: Excellent point.

It's clear something went down. Yet their blog posts make it seem like some kind of interrupted love-fest. Everyone loves everyone. It smacks of desperation, imho. I bet there's a great back story to be had here. Maybe Wired can investigate (Chris?!).


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