[Wrapping up the week . . .]

. . . Digg is interviewing four large PR agencies reports Aarti Shah in PR Week. It really wants to move away from its geeky origins and win mainstream credibility. It's a time for change at Digg. Digg to cut workforce 10%, hire new sales team | Webware - CNET

. . . To Twit or Tweet? Ketchum VP has to apologize to client FedEX for his Twitter confession "I'm in one of those towns where I scratch my head and say ‘I would die if I had to live here!'”

. . . Three words to avoid in event planning: Tough times are hitting the party circuit. Antenna Group hosts regular Cleantech parties. The last one I went to was in the very glitzy lobby of the Contemporary Jewish Museum. The next one is at Amante in North Beach on February 3 with a no-host bar. (Gasp!)

. . . There are at least 11 social media personality types says Adrian Chan over at Gravity7 : Status seeker, Critic, Socializer, Em-cee, Lurker, Buddy, Creator, Pundit, Rebel, Officiator, Harmonizer. Which one are you?

A Social Interaction Design (SxD) blog on Web 2.0 and Social Media: Social Media Personality Types: Slideshow

He describes each one in this presentation: Social Media Personality Types

As creations become digital they tend to become shared, ownerless goods. We can turn this around and say that in this realm of bits, property itself becomes a more social endeavor.

Kevin Kelly -- The Technium

"I think President Obama's CTO should be from Silicon Valley," said Tom Foremski, a technology industry pundit. "We have some very capable people here, but more importantly it would serve as a fantastic recognition that we have a national treasure here."

Tech-savvy Obama keeps online lifeline | World news | The Guardian

. . . Brand logos for the recession. I got a very funny email this week with familiar logos and how they might better reflect our recessionary times. Here are a few examples: