Four Years Later GMail still in Beta . . .

By Tom Foremski - September 13, 2008

Isn't it time Google dropped the "beta" on GMail and took full responsibility for the email service?

Why is it still hiding behind the "beta" label?

Does this mean the service will continue to be buggy and poor--some of the time? And that "beta" means we can't complain?

We complain when Apple's .Mac online service is buggy. But is that because it is a paid service and it is not in "beta?"

GOOG chose to finance GMail via advertisements, Apple chose subscriptions. Choice of business model shouldn't mean GOOG can shirk its responsibility to offer a solid service.

Over on ZDNet I said:"Drop the beta and take full responsibility Google. That is if you want people to take you seriously, and if you seriously want to be more than just “a search company."

It's seems to have struck a chord and has lots of comments.

It’s time GOOG dropped the beta on GMail . . . seriously | Tom Foremski: IMHO | ZDNet.com


                   

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Comments (8)

Jay:

I think choice of business model does matter. In case of google, advertisers dont care if they are advertising on a buggy product as long as users keep on using it without complaining much. So even if Google loses some users, it will be a slow process, and they wont see immediate decline in their revenue.

Whereas in case of apple, the mullah comes directly from the users, so they will immediately react as they expect their $ to be worth.


Most of today's web 2.0 applications are evolving everyday, and hence in perpetual beta. Nothing wrong in calling Gmail as beta, as they have evolved and they evolving by including new features like gchat, feedreaders, new navigational functionalities and so on. So, I belive, Google Mail and any of Google's products will be in perpetual beta.


Jack:

What makes you think gmails service is poor ? It may be beta but i have been using it as my primary mail for the past 3 years and have not had a problem.


Peter:

Chrome went out of Beta pretty quick though - didn't that supposedly have to do with Google wanting to package it with PC's, but manufactures not wanting to do so when it is in Beta??


STILL IN BETA!
I think it is a bit ridiculous. I guess thats the price we pay for unpaid services. Does this mean they can delete our email history and we're stuffed without recourse?


Funny that Google bought Writely, turned it into Google Docs, but then made it a Beta again!


Eddie:

Well the thing about it is that if google were in fact only keeping the "beta" label there to shield themselves from criticism due to bugs, it should be the case that gmail has lots and lots of bugs and problems constantly arise. However, I rarely hear about too many errors from anyone, and the downtime I have experienced has been so minimal that I really can't even remember specific incidents.

Perhaps they are using the "beta" tag to continue an internal sense that work is not complete. To, opposite the intentions assumed in the article, keep with a bit of integrity. With the small guesture of leaving "beta" there, they are communicating to users that it is not completed, instead of claiming to be done while bugs persist.

Both theories seem to be equally possible as to why its still in beta. Bottom line though, gmail works really well! If the best complaint you've got is about weather or not it says "beta" under the gmail logo, i think they are doing mighty fine.


Tom Foremski:

Eddie: I agree, GMail works very well and I rarely have problems with it. I think most people know that products are in a constant state of improvement, especially online services. So why keep the beta tag? After so many years maybe it's nostalgia. If they changed it, will there be a Facebook group "Keep Gmail in Beta!"?!


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