Top 50 Silicon Valley Influencers: Foremski at 28 Beats Tim O'Reilly and Top Journalists
By Tom Foremski - July 30, 2008
NowPublic - "Crowd Powered Media" - revealed its list of 50 influential individuals in Silicon Valley/San Francisco. I got in at number 28, above Tim O'Reilly, the very influential Sebastapol based publisher of books for geeks. Number one is Robert Scoble followed by Mike Arrington.
Foremski's Take:
The list is interesting and there are many similar lists out there, with almost the same names but in different orders. I don't think it is possible to create an ultimate "influencer" list because the order of the names is different in different communities. I would trade my position for a higher spot in a smaller community such as VCs, or financial analysts. That would be much more valuable. Because the game is not about numbers of eyeballs it is about who's eyeballs.
Advertisers still buy media based on aggregate numbers but the real opportunity is to buy the right numbers. There is a potentially very lucrative arbitrage opportunity here.
- - -
I'm always flattered to be included but I take these lists with a large pinch of salt and I suggest you do too. Here is NowPublic's list of top 50 influencers (my bold):
1 Robert Scoble
2 Michael Arrington
3 Jack Dorsey
4 Biz Stone
5 Matt Cutts
6 Pete Cashmore
7 Dave Winer
8 Guy Kawasaki
9 Loïc Le Meur
10 Kevin Rose
11 Merlin Mann
12 Stowe Boyd
13 Jeff Atwood
14 Jeremiah Owyang
15 Veronica Belmont
16 Kara Swisher
17 Scott Beale
18 Marc Andreessen
19 Ryan Block
20 David Sifry
21 Emily Chang
22 Om Malik
23 Timothy Ferriss
24 Nick Douglas
25 John Battelle
26 David Cohn
27 Louis Gray
28 Tom Foremski
29 Tim O'Reilly
30 Ariel Waldman
31 Matt Mullenweg
32 Dean Takahashi
33 Philip Kaplan
34 JD Lasica
35 Sarah Lacy
36 Brian Solis
37 Charlene Li
38 Rafe Needleman
39 Dan Farber
40 Howard Rheingold
41 David McClure
42 Margaret Mason
43 Jason Goldman
44 Leah Culver
45 Chris Shipley
46 Jackson West
47 Liz Gannes
48 Owen Thomas
49 Adeo Ressi
50 Max Levchin
The Most Public Index, Silicon Valley | The News is NowPublic.com
By Tom Foremski - July 30, 2008 | Permalink | Comment
| Category: About SVW
| SVW Toolbar | SVW Newsletter | SVW Mobile
- NEW STORIES:
- Is That A Bloody Congo Connection In Your Pocket Or Are You Pleased To See Me?
- Announcing SVW Online Virtualization Summit November 4!
- Six Apart: Blogging was Born During a Recession - Interview with CEO Chris Alden
- Sequoia BS . . . and the Stepford Wives of Sand Hill Road
- Coming Up: Web 2.0 in Action with an Irish Flavor . . . and I'm Moderating
- Silicon Valley Rocks! Lineup Revealed...
- ReadWriteWeb Launches Jobwire to Report on New Hires
- Newer Media Cuts Jobs...
- Waiting for the Hurricane to Hit- Notes on Life in Silicon Valley . . .
- Life Moves - A Short Movie About Silicon Valley Area Culture
Comments (2)
Tom, congrats! What is your definition of an "influencer?" We talk a lot about influencers and the need for Marketers to reach the influencers.
Convince an agency to buy "influence." They will ask how many impressions per influence. So, yes. Advertisers still buy media based on aggregate numbers. The ROI metric to measure marketing impact on influence is not there (yet) so agencies cannot sell it.
And what do you mean, "Advertisers still buy media based on aggregate numbers but the real opportunity is to buy the right numbers. There is a potentially very lucrative arbitrage opportunity here."
Cheers,
Posted: July 30, 2008 11:25 PM
Bill: What defines an "influencer" is not up to me to define. I think the rule of thumb is that you, personally, know who is influential in your world. Everyone has their own top 50 which can't be defined by anyone else.
Influence isn't measured by any outside metric except your own. The only people who ask for an outside metric are the ones that don't know their space.
So if media buyers, for example, are judging influence on what is measurable by links, comments, or pageviews, they don't know who is influential in their market--they aren't involved enough in their target markets to know--yet they should.
That's why there is a potentially lucrative arbitrage opportunity here that can exploit this knowledge gap, that can target the influencers without the need for a third-party list, imho.
Posted: July 31, 2008 1:17 AM