Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

Intel CMO on the "Fog" of Online Marketing

Posted by Tom Foremski - July 9, 2008

On a recent visit to Intel as part of the Intel Insider group, Sean Maloney, Intel's CMO, talked about online marketing.

Intel is moving hundreds of millions of dollars in advertising away from TV and radio to online. But online is very regional and with more than 100 countries, Intel can't use the same campaign in all markets.

In this clip Mr Maloney talks about sometimes feeling that he is in a "fog" in terms of online marketing because of the fragmented nature of the online world. This is a good example of the challenges facing nearly all Chief Marketing Officers, a job that has become one of the most challenging in any organization.

[Please see: Chief Marketing Officer - Toughest Job Around . . .]

http://www.youtube.com/watch?v=h0jch0hlnwM

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