Intel CMO on the "Fog" of Online Marketing
By Tom Foremski - July 9, 2008
On a recent visit to Intel as part of the Intel Insider group, Sean Maloney, Intel's CMO, talked about online marketing.
Intel is moving hundreds of millions of dollars in advertising away from TV and radio to online. But online is very regional and with more than 100 countries, Intel can't use the same campaign in all markets.In this clip Mr Maloney talks about sometimes feeling that he is in a "fog" in terms of online marketing because of the fragmented nature of the online world. This is a good example of the challenges facing nearly all Chief Marketing Officers, a job that has become one of the most challenging in any organization.
[Please see: Chief Marketing Officer - Toughest Job Around . . .]
http://www.youtube.com/watch?v=h0jch0hlnwM
- - -
[You are free to quote from this site with an atribution link (Silicon Valley Watcher) but it would be really cool if you could carry this adtribution link and perform two steps in one :-) ]Support the source: Silicon Valley Watcher - Save a forest! - Order the amazing Amazon Kindle Electronic Book Reader!
« Wednesday Watch: Patching a HUGE Security Flaw at the Heart of the Internet ... and other news links for Silicon Valley and Beyond | Main | Thursday News Watch: Fake Steve Jobs Gives Up . . . the Real Steve Jobs Keeps on Ticking »
Posted to A Top Story
July 9, 2008 | Permalink | Comment | Subscribe to SVW
- Top Stories:
- Silicon Valley Goes To Paris... Le Web '09
- Turkey's Search Engine And The Backlash Against The Internet's 'Wal-Marts'
- A Saturday Post: Media In Crisis: I'm Thankful For Being Here Right Now...
- Guest Post: Social Media Marketing is Swiss Cheese
- A Single Search Index Would Speed Up The Entire Internet - A Zero Carbon Speed Boost
- The Dark Matter Of Internet Commerce - A Towering Pile of Scams - $1.4Bn And Counting...
- Groovy: Real-Time Data Could Aid Media Companies
- Tech Awards For Humanity: "Cash Prizes" Galore And Al Gore's Meaningless Speech . . . And Amazing Laureates!
- The Death Of The Search Algorithm? Techmeme Has Six Editors
- TEDxSF - Little TED Just Like The Big TED
- What's Next? Beyond Real-Time...
- PearlTrees: A Novel Approach To Human Mapping Of The Internet
Comments (2)
Only if the CMO spent the last ten years of his career skating to where the puck used to be not where it was going.
Posted: July 10, 2008 8:44 AM
Yes, life is changing all the time .... and nobody has the book where it says: "Do this or do that!" ... it is what it is and sometimes it is like that ... make the best out of it!
Posted: July 10, 2008 9:12 AM