PR Pitches Through Facebook: I Have 37, 366 Unread Emails in Gmail...
By Tom Foremski - January 30, 2008
There is a lot of interest in my experiment to give priority to PR pitches through Facebook. Here is my main reason for trying this approach:
I have 37,366 unread emails in my Gmail account, which is my one and only email service, and that is spam-free email. That means that pitches often get lost in the white noise of my inbox.
The unread emails have accumulated over about a two year span. And I'm hopeful that I will eventually get to all of them, but at this point I'm also hoping to get a stick of dynamite and blow up my inbox and start fresh.
While over at Facebook, I'm keeping up with my emails and it feels like a much less stressful environment. I often avoid my Gmail inbox because I won't surface for four or five hours dealing with emails.
I only have a limited number of keystrokes per day, and I have to reserve some of them for my writing, therefore I have to limit my Gmail exposure.
If you've sent me an email and I haven't replied, my apologies it is not personal, it does not mean I don't like you, it is my inability to deal with my email correspondence in a consistent manner. I don't know how people do it.
When I used to use Microsoft Outlook, I had a great way of dealing with emails that left a clean inbox. I would use filters and I would flag messages and I would send them into a "Very Important Emails" folder so that I could deal with them later.
But I would rarely visit that folder because I would prioritize my other tasks first: interviewing people, writing articles, call the kids, eat. Then late at night once I had finished all my other work I couldn't face several hours of dealing with my emails...
At least with Gmail, I can't hide the important emails inside a folder so I do answer quite a few every day. But it is still an overwhelming job so I'm hoping Facebook can become a more manageable inbox.
Also, only the people that read me and are interested in my work will know about my Facebook PR pitch preference and those are the people that I would rather work with anyway.
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Comments (6)
have your heard of GTD?
http://www.davidco.com/what_is_gtd.php
Posted: January 30, 2008 7:17 PM
kp: Yes, I have the book. Tim Ferriss' 4Hour Work Week is excellent too...
Posted: January 30, 2008 10:14 PM
"... I only have a limited number of keystrokes per day"
Are our keystrokes currency?
Posted: January 31, 2008 11:23 AM
Hi Tom,
PRX Builder has a Facebook application which allows your friends to add links to their releases into your Facebook News Feed.
http://www.facebook.com/apps/application.php?id=2429087625
Do you think you'd pay attention to release links that show up in your News Feed, or do you prefer direct message contact only?
Posted: January 31, 2008 2:03 PM
I only have 10,800 unread in Gmail. I feel like I'm losing.
But, it is hard to keep on top of it all, and I'll be interested in how the FB test goes.
Posted: January 31, 2008 5:11 PM
It will be interesting to see how your FB experiment goes - I blogged last July about how FB could be used to improve
PR/press relationships.
http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/
As for the in-box, why not just delete and start again.
Read this first:
http://www.fourhourworkweek.com/blog/2007/10/25/weapons-of-mass-distractions-and-the-art-of-letting-bad-things-happen/
Posted: February 1, 2008 6:53 AM